Talk to us about your project

Fighting for our Events Industry

Clare Bingham, Engagement & Operations Director, talks to Hospitality and Events North Magazine The current climate for any conference, hospitality event or group travel trip is really challenging – and sadly one that’s having a devastating impact on large numbers of companies, venues and suppliers as a result. While in the short term, it’s very […]

Influencers vs. brand ambassadors: what’s the difference?

By Clare Bingham, Engagement and Operations Director   It’s safe to say that through the rise of influencer marketing, more brands are turning to online content creators to amplify their reach and capture new customers. At a time when brands are vying for consumers’ attention, it’s worth reconsidering your marketing strategy in time for when […]

ASM Connect 2020: Exhibiting IT excellence

By Fran Gilman, Senior Account Manager   Exhibitions offer an engaging and focused space where businesses in both domestic and international markets can overcome any difficult barriers often associated with finding new partners and suppliers.  Whilst for many brands and industries, there’s a plethora of ways to contact your audience, exhibitions still remain a preferred […]

How to prepare for a post COVID-19 business world

By Peter Bennett, Business Development   It’s clear that businesses are still navigating their way through the disruption of the coronavirus pandemic, but what will happen to the world of business once the impacts of this crisis start to ease? One obvious effect that COVID-19 has brought upon us all, is that the virus has […]

Engagement even in these uncertain times can really make a difference

Here at FMI we understand that businesses are quickly changing to accommodate the ever-shifting challenges this global pandemic represents, this spring and Easter will be very different from ones that have gone before. We hope in some small way, FMI can share some of our ideas (and a few terrible Easter references!) to maximise Brand […]

There’s more to ‘influencers’ than the ones you see on Instagram

We hear a lot online about the power that influencers are having on both businesses and consumers alike. From a business perspective, influencers can assist in driving a campaign to a large target audience. As a consumer, endorsement by a credible influencer can generate a significant amount of interest around a product or service, with […]