LOGITECH TRADE ENGAGEMENT PLATFORM
To support the launch of their new ‘hands-free’ product ZeroTouch into the UK marketplace, Logitech came to us with a brief for an online engagement platform through which to train, educate and reward retail sales staff.
Initially focused on key partner Carphone Warehouse, ‘Love Logitech’ was conceived and designed ready for an Autumn 2016 launch. The engagement platform, tied strongly into the corporate branding, included sales tips, product information, the latest product and brand news along with some key user help videos. In addition, staff were incentivised to take product quizzes, become ZeroTouch ambassadors by enrolling in a tester programme, and share sales tips and best practice with colleagues in a closed Facebook group.
The ‘Love Logitech’ engagement platform was launched into the channel with both online and offline activities, including printed store packs and a 2 week national Smartcar roadshow.
Due to its success, expansion is planned to move into additional retail channels in 2017 to support the broader Logitech product range within the UK.
As the ZeroTouch is so easy to use, I love telling the customers how good it is!
Huawei, Online Digital Manager
Reward management & fulfilment