DRIVEN SALES INCENTIVE

To deliver an exciting 10 day incentive programme for key sales staff across all phone networks in order to increase engagement, improve brand knowledge and increase sales. Over 500 prizes were distributed, including the main aspirational incentive of a Fiat 500.

FMI created a fun and engaging incentive brand identity – ‘Driven By Xperia’. We filmed and produced 90-second training videos utilising Sony advocates, distributed prizes and created daily quiz content in-house. We also created online and offline communications, including the Xperia Zone portal, social media, in-store launch packs and merchandise.

The programme generated high levels of engagement with over 20,000 quiz entries over the 10 days and had extremely positive responses from the client and those who took part.

CLIENT

Sony Mobile

CATEGORY

Incentives

DELIVERABLES

Programme structure
Design identity
Website
Prize management
Video
Comms
Social media