FMI: the marketing agency of choice for Close Brothers

As their retained marketing agency FMI work closely with Close Brothers to create strategic, engaging and effective marketing collateral. Through a strong long-term working relationship FMI has become an integral part of the Close Brothers Asset Finance marketing department, acting as an extension to the team.

Projects are delivered across multiple business divisions and industry sectors, with FMI acting as brand guardians for the newly refreshed Close Brothers Asset Finance brand.

FMI provide a full suite of creative services from campaign creation, design and artwork to video and bespoke animation.  Working alongside their in-house digital marketing team FMI deliver HTML email, GIF animations and infographics, including digital design, campaign planning and testing. Creative support has also translated offline into exhibition design, large format graphics and event stands.

FMI understand it is vital that all marketing communications is on brand and impactful whilst delivering return on investment and meeting measurable objectives.

Positive feedback within the Close Brothers business has enabled introductions to other business areas to include Braemar Finance, Technology Solutions, Vehicle Hire and Retail Finance.

CLIENT

Close Brothers Asset Finance

CATEGORY

Marketing Comms
Exhibitions
Corporate Events

DELIVERABLES

Creative Strategy
Design & Artwork
Exhibition Stand Design
Video & Animation
Asset Library Management
Email Campaigns
Copywriting