Why you need a Trade Engagement Programme
Apparently the concept of advertising to promote goods and services dates back Egyptian times. Since then it has grown and expanded to be an all-encompassing beast that confronts us every day at every turn. Advertising spend for 2015 in the US alone is forecast to be $190 billion!
Are hosted buyers the answer?
Do compulsory appointments spoil the show? So, you’ve got your hosted buyer status sorted, flights organised, dinner with a prestigious hotel group and promises of champagne receptions for several hours on the trot. Then comes the tricky bit…what to do about those troublesome timed appointments?
