Brand engagement only works if there is employee trust in the new values. But trust cannot be won through good internal marketing alone, although it undoubtedly helps. Leaders need to…
Read More
Inviting buyers to a social or sporting event to talk business and perhaps to say thanks for doing a few good deals recently seems innocent enough, doesn’t it? Why should…
John Fisher discusses Return on Emotion vs Return on Investment when it comes to Events
FMI was awarded the Outstanding UK Consumer Market Development Award for 2018 at the recent Huawei UK Partner Convention, held at Altitude, London in May.
FMI expands their client services team to support new client wins and continued business growth.
Leveraging brand engagement to drive product sales in the UK for mobile manufacturer Huawei. It may have been wet and windy but our recent visit to Paris was a shining…
FMI look to add greater value to their clients by increasing their actionable intelligence offering.
Authors often describe writing a book as going on a journey. You set out with a clear direction, visit some specific resting places on the way and arrive at an…
Gamification is one of the titanic buzzwords of the last ten years for employee incentives, bobbing in and out of vogue among marketing, incentive and HR chatter and never disappearing…
Sales training is designed to optimise sales staff, but costs can top billions of pounds every year. A huge proportion of that spending goes down the drain. Surveys show recently…
