Following on from last month's blog where Andrew Hulme shared 5 top tips on creating an effective brand ambassador programme, we delve a little deeper into the fundamentals of brand advocacy, Frances Gilman shares...
Read More
Here we discuss what the events industry will look like post COVID-19 and what we can do as an events agency to help shape the landscape of live events and...
Read More
By Andrew Hulme, Account Director Never underestimate the power of recommendations. Fundamentally, people like to believe in people and will be mindful of genuine endorsements. As a brand, if someone...
Read More
By Bianca Compton, Account Executive Now, more than ever, there is mounting pressure for brands to communicate with their audiences and customers. But how do you stand out from…
Clare Bingham, Engagement & Operations Director, talks to Hospitality and Events North Magazine The current climate for any conference, hospitality event or group travel trip is really challenging – and...
Read More
By Clare Bingham, Engagement and Operations Director It’s safe to say that through the rise of influencer marketing, more brands are turning to online content creators to amplify their…
By Fran Gilman, Senior Account Manager Exhibitions offer an engaging and focused space where businesses in both domestic and international markets can overcome any difficult barriers often associated with...
Read More
By Peter Bennett, Business Development It’s clear that businesses are still navigating their way through the disruption of the coronavirus pandemic, but what will happen to the world of...
Read More
Here at FMI we understand that businesses are quickly changing to accommodate the ever-shifting challenges this global pandemic represents, this spring and Easter will be very different from ones that...
Read More
We hear a lot online about the power that influencers are having on both businesses and consumers alike. From a business perspective, influencers can assist in driving a campaign to...
Read More