Brand ambassadors aren’t exactly a new idea in the marketing world, but they’re a criminally underutilised resource for most marketing departments. The public trusts earned information, like recommendations from their…
Incentive travel inspires, motivates and excites staff. Using travel as an incentive for staff can be up to twice as effective as using cash or merchandise as a reward, and…
John Fisher suggests that leaving event planning until the last minute is not only unprofessional, but expensive too. The US wit and journalist H.L. Mencken was reputed to have once…
Whether it’s a major internal announcement or a client and partner conference, any corporate event you hold needs to be delivered with panache. People can be working around the clock…
Hard metrics are by their nature difficult to dispute, especially in digital marketing, where campaigns might not always be successful, but they are measurable in black and white. However, this…
FMI Managing Director John Fisher says, “incentive schemes are only as good as the research that goes before the most effective programmes”. The human audit…know who you are communicating with…
FMI expand ever-growing team at Buckinghamshire office to support client development strategy. Andrew has over 20 years’ experience in employee and channel brand engagement having worked with a number of…
FMI Managing Director John Fisher explains how to work out whether your incentive travel trip or promotional event will create more return than it costs. Businesses all over the world…
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