Sales training programmes and ambassador programmes can be incredibly useful tools for clients who identify knowledge gaps within their sales teams, or who need customer-facing employees to better understand the unique selling points of their latest product or service.

We’ve worked with some top global brands, including Huawei, Honor and Sony, to help their teams and networks accurately convey their value proposition to the general public.

It’s enabled us to create and nurture strong teams of knowledgeable brand advocates that can deliver key messages – and drive sales – with both impact and resonance.

Top tips for an effective ambassador programme

Elevate your business today

  • We supercharge engagement for global brands

    • Whatever the campaign we’re working on, we always deliver bespoke, data driven and fully measurable programmes and events that deliver a return on investment for our clients.

  • We build lasting relationships with our partners

    • Perfect partnerships evolve through collaboration, they are shaped as a team, and our goals are shared. With our partners, we always win together.

Tell us about your project

Let’s explore together how brand engagement can elevate your business

Using technology to build an ambassador network

Using technology to build an ambassador network

Over the years – and still, today – we’re helping to devise and deliver a range of award-winning mobile and web-based sales training and ambassador programmes that drive incredible returns. It is a genuine strength of our agency.

The types of sales training programmes and ambassador programmes we’re collaborating with our clients on are forging brand loyalty among their own teams and wider networks, helping us to drive strong sales pipelines and also create a raft of new brand advocates and ambassadors.

Client Testimonials

“As part of our trade programme FMI deliver our industry leading Ambassador programme which encompasses all networks and retailers. It’s a crucial part of what we do. They devised a ground breaking Ambassador app which enables us to communicate with and train this community on a daily basis it also incorporates a superb training portal and a reward programme. "
Trade Marketing Director | Sony Mobile
"Each year we take 10 of the very best Ambassadors to CES Las Vegas for a once in a lifetime trip. FMI’s professionalism, informal approach, relationship building and attention to detail make this trip so easy and enjoyable to do and they consistently provide us with memorable and inspirational activities as part of this trip – they keep the trip fresh. FMI are one of the best agencies I have had the pleasure to work with.”
Trade Marketing Director | Sony Mobile
“What a great trip, and a valuable opportunity to spend time with senior staff from our partners. We certainly see at Three that these trips are really important for overall call centre engagement – we will continue to look to run more group travel trips in the future with FMI.”
Vendor Manager | Three UK
"I just wanted to put out a massive thank you for the effort and detail you put into our incentive trip. I honestly couldn’t have done it without you. The team at FMI are so professional and just super to work with. You guys have been such a massive asset in driving this campaign to the success I feel we enjoyed at the end. The partners and disti’s have only had good things to say."
Marketing Manager | Progress
"This incentive programme has allowed us to playfully learn and enjoy the real ways in which we can offer our customers excellent value for money. I’d like to see more incentives like this, which reward you with a little game to embed knowledge."
Customer Success Manager | Sky
“The organization and the way FMI handled everyone was superb, thanks to their skill, expertise and diligence. We’ve had an overwhelming response and everyone had such a great time on this legendary incentive.”
Marketing Manager | LG Electronics

Creating brand super-fans

These programmes are proven to disrupt the marketplace and increase sales and we’ve found these to be particularly effective within the mobile, telecoms, automotive and electronics industries.

Our bespoke, fully branded mobile apps, for example, allow our client to have immediate two-way communication, available 24 hours a day, seven days a week, between their brand and their disparate sales force.

Modern technology and innovation enable us to create engaging ways to launch tactical sales activities, educate sales teams on new product USPs or give useful tips and tricks to boost sales.

Creating brand super-fans

Brand ambassador programmes

Getting a captive audience of ambassadors to love our clients’ brands mean they are more likely to sell their products, which – in a highly competitive retail landscape – can make them one of the most important people in terms of securing a customer sale.

We overlay our clients’ ambassador programmes with unique and aspirational incentives and rewards concepts which can be flexible, adapting to priorities and budgets.

Our guide to running an ambassador programme

Experts in tailor-made sales training

We have a wealth of experience in terms of designing, building and managing bespoke sales training programmes that enable our client to share – simply and effectively – key product and brand information to their internal teams and networks.

And our web-based platforms allow for mixed-media site content to communicate messages in a fun and engaging style and can integrate with social media platforms including Facebook pages and WhatsApp Business.

With training modules and content tailored to our clients’ audiences, we can measure performance by monitoring interactions with site content, such as linear tests, quizzes, timed responses and surveys.

Our account management team are there to support our clients every step of the way, from the initial consultation and programme planning, through to multi-territory roll-out, and day-to-day management and support, providing full data analytics with measurable ROI.

Our latest news

Explore for engagement industry insight, thought leadership and news.

Discover more

GET IN TOUCH

Find out how we can help you deliver a compelling
sales training and ambassador programme.

UK Sales Ambassador Programmes
Corporate Ambassador Training Programmes

Our corporate sales ambassador training programmes will ensure your sales team can convert almost every potential client into a sale. Great corporate sales ambassadors will get the word out about your company’s offerings, and with expert training provided by one of the UK’s top agencies, you know they’ll be successful.

UK Sales Ambassador Programmes
A UK-based Brand Ambassador Agency
A UK-based Brand Ambassador Agency
Bespoke Brand Ambassador Programmes

All of our brand ambassador programmes are fully bespoke to cater to our client’s needs. Using cutting edge technology, we can launch next-level corporate brand ambassador strategies to help you sell your product. Having worked with some of the world’s largest companies, we’re a brand ambassador agency you can count on.

Sign up to our newsletter