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Case Study

Aldermore Bank

Annual Recognition Awards

FMI go the extra mile with Aldermore and MotoNovo Finance

At FMI we specialise in event management for financial brands, with significant experience in managing celebratory events and awards dinners for both employees and partners.

When Aldermore Bank asked us to become their preferred events supplier for MotoNovo Finance’s annual recognition event – the Extra Mile awards, we were delighted to accept.

Creating a sustainable and brand enhancing awards evening

With strong sustainability credentials, which aligned with Aldermore’s company values, and a superb central location with good access links, we selected the Edgbaston Park Hotel in Birmingham as the venue of choice. Having achieved a gold ECOsmart award for its commitment to the environment, the Edgbaston Park Hotel, with its modern conference and event space, was the perfect venue for a summers evening event.

During the pitching process we sought to evolve and enhance the Extra Mile Award’s branding, this new theming treatment ran throughout the event from pre-event teaser campaign and nominations packs to social media graphics, attendee communications and award presentations.

Celebrating Olympic successes and D&I initiatives

Intended to celebrate dealership successes, the MotoNovo Finance Extra Mile Awards event was designed to truly reward and recognise achievements across their network. Attendees were exclusively invited to a fully hosted, prestigious black-tie event, which included a pre-event Champagne reception hosted on the outside terrace and a formal 3-course gala dinner.

The bespoke awards ceremony was also designed to promote and celebrate Aldermore Bank and MotoNovo Finance’s diversity and inclusion initiatives. This was reflected in the award categories and underpinned by celebrity host, decorated athlete and motivational speaker, Derek Redmond, to compere and present the awards to winners.

Driving business partnerships forward

The Extra Mile Awards was a success, not only for our events management team, but for the marketing and events team at Aldermore. We received great feedback from both attendees and clients alike, with talks already turning to next year’s recognition event.

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