Delivering a standout partner experience was at the heart of JLG Industries’ annual Access Together event in Leicester.
FMI Agency partnered with JLG Industries, global access equipment manufacturer, for the first time earlier this year to deliver their annual EMEA distributor event in Leicester, UK. From the outset, our team worked closely with JLG to fully immerse ourselves in their brand and event objectives, ensuring every element of the event reflected their commitment to innovation, quality, and partner engagement.
Having successfully sourced and confirmed the venue for the evening’s gala dinner we began pre-event communications. FMI developed a fully branded delegate registration website, including digital invitations and guest management, alongside comprehensive distributor communications, and detailed logistical planning. Working with multiple senior stakeholders, we ensured everything ran smoothly in the lead-up to the event.
The two-day conference and evening awards and gala dinner effectively communicated key business messages to distributors in a relaxed and interactive event. The daytime sessions and immersive workshops were held at JLG Industries’ impressive Innovation Centre in Leicester. With products on display and specialists at hand, distributors were able to explore all JLG products in great depth.
The highlight of the 2026 event was an unforgettable awards dinner hosted at the National Space Centre, an exclusive and relevant venue that left a lasting impression on attendees. JLG products were displayed both outside and inside the centre for maximum exposure and the distributors were presented awards in the impressive Sir Patrick Moore Planetarium.
FMI’s end-to-end event management was underpinned by an experienced on-site team, helping with effortless guest movement, a professional welcome, and seamless event delivery throughout. By combining thoughtful planning with impactful execution, the event created a memorable and engaging experience for JLG’s distributors, setting a strong foundation for future collaboration.
