The true cost of trade exhibitions – and how to overcome it

Trade exhibitions were once cornerstones of B2B marketing. They were where deals were made, networks expanded, and brands were built. But the post-COVID landscape has changed — and with rising costs, reduced footfall, and tighter marketing budgets, many businesses are asking: Are exhibitions still worth it? The answer is: they can be. But only if […]

Creating memorable and useful product knowledge training

Product Knowledge Training We’ve all been to training sessions, workshops and company away days where you receive vast quantities of information but how many of us retain it to a level that we can then repeat it to someone else, let alone use it to close a sale with a customer? Product knowledge plays a […]

Communicating with an audience you don’t know

Introduction to Channel Loyalty Programmes In a world where communication is central to nearly every aspect of life, it’s easy to overlook some of the challenges that businesses may face when communicating with their audiences. For businesses that have physical dealerships with site staff, to those with call centre based resellers, it can prove particularly […]

Using channel incentives to effectively communicate with an indirect route to market

Introduction In an indirect market, companies rely on third-party partners—such as resellers, distributors, agents, or other intermediaries—to reach their end customers, rather than selling directly. This type of go-to-market strategy is often used to expand market reach and capitalise on partners’ existing customer relationships, local knowledge, and distribution networks. The indirect route to market is […]

Enhancing Holiday Spirit through Employee Engagement

The festive season is often regarded as the most joyful time of the year, filled with holiday markets, twinkling lights, and treasured moments with family and friends. However, despite its reputation for joy and happiness, a survey by The Skills Network found 42% of employees see December as the most stressful month in the calendar […]

Sales incentive technology that drives results

Some of the most successful companies use incentive programmes to motivate their sales teams. However, you need more than just an incentive to achieve results. This blog explores how using the right sales incentive technology can help you to achieve your targets. What makes a good sales incentive website? Set clear goals Define the specific […]