Why events still matter for Finance brands in 2025

In a world where digital dominates, it’s easy to overlook the power of face–to–face connection. But for finance companies, especially those in asset and business finance, the value of real–world engagement is not just alive, it’s thriving. At FMI Agency, we’ve seen first–hand how bespoke events can transform relationships, spark new business, and breathe life […]

Creating innovative incentives for your sales team

Innovative Incentives Introduction The word ‘incentive’ from the Latin incantare and incentivum, to charm and set the tune or incite respectively has been used throughout the ages, but in this blog, we look at how innovative incentives schemes for sales teams drive motivation and improve performance. Incentive programmes for sales teams by their very nature […]

The true cost of trade exhibitions – and how to overcome it

Trade exhibitions were once cornerstones of B2B marketing. They were where deals were made, networks expanded, and brands were built. But the post-COVID landscape has changed — and with rising costs, reduced footfall, and tighter marketing budgets, many businesses are asking: Are exhibitions still worth it? The answer is: they can be. But only if […]

Creating memorable and useful product knowledge training

Product Knowledge Training We’ve all been to training sessions, workshops and company away days where you receive vast quantities of information but how many of us retain it to a level that we can then repeat it to someone else, let alone use it to close a sale with a customer? Product knowledge plays a […]

Communicating with an audience you don’t know

Introduction to Channel Loyalty Programmes In a world where communication is central to nearly every aspect of life, it’s easy to overlook some of the challenges that businesses may face when communicating with their audiences. For businesses that have physical dealerships with site staff, to those with call centre based resellers, it can prove particularly […]

Using channel incentives to effectively communicate with an indirect route to market

Introduction In an indirect market, companies rely on third-party partners—such as resellers, distributors, agents, or other intermediaries—to reach their end customers, rather than selling directly. This type of go-to-market strategy is often used to expand market reach and capitalise on partners’ existing customer relationships, local knowledge, and distribution networks. The indirect route to market is […]