Using channel incentives to effectively communicate with an indirect route to market

Introduction In an indirect market, companies rely on third-party partners—such as resellers, distributors, agents, or other intermediaries—to reach their end customers, rather than selling directly. This type of go-to-market strategy is often used to expand market reach and capitalise on partners’ existing customer relationships, local knowledge, and distribution networks. The indirect route to market is […]

Enhancing Holiday Spirit through Employee Engagement

The festive season is often regarded as the most joyful time of the year, filled with holiday markets, twinkling lights, and treasured moments with family and friends. However, despite its reputation for joy and happiness, a survey by The Skills Network found 42% of employees see December as the most stressful month in the calendar […]

Sales incentive technology that drives results

Some of the most successful companies use incentive programmes to motivate their sales teams. However, you need more than just an incentive to achieve results. This blog explores how using the right sales incentive technology can help you to achieve your targets. What makes a good sales incentive website? Set clear goals Define the specific […]

Raising the profile of bolt-on products and services with incentive programmes

Marketing teams in industries like insurance, automotive, retail and agriculture face a recurring challenge: how to effectively promote bolt-on products and services. This task can feel especially daunting when operating in a financially regulated environment. For internal marketing teams, it’s not uncommon to hit roadblocks when trying to devise fresh campaigns, especially when faced with […]

Get to know Maddie Garrett

Just over three months ago we welcomed Maddie Garrett to the agency – here’s 13 Q&A to find out a little bit more about our newest member of the account team. Tell us about your role at FMI? I am an Account Executive at FMI, and I’ve been here for 3 months now! My role […]

5 techniques your business can use to build brand engagement

Brand engagement is the emotional connection between a person and a brand. Not just customers, but employees and partners too. It’s crucial to businesses because engaged customers, employees and partners are more loyal, spend more, and become brand advocates, driving word-of-mouth marketing. Effective brand engagement builds trust, fosters community, and enhances retention, be that customers […]