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FMI’s guide to theming a sales incentive campaign

If you’ve been tasked to create a theme for your next sales incentive, then look no further. Here is FMI’s guide to creating the perfect theme to ensure your sales incentive is a roaring success. What do we mean by ‘theming’ a sales incentive? Running a sales incentive whereby you incentivise staff or partners to […]

Raising the Bar: The Rise of Non-Alcoholic Experiences in Corporate Events

Corporate events

In the evolving landscape of corporate events, one trend is making a bold and refreshing statement: the rise of non-alcoholic drinks. Once considered a niche offering, alcohol-free options are now front and centre in event planning, reflecting broader cultural shifts around wellness, inclusivity, and conscious consumption. At FMI Agency we specialise in creating unforgettable experiences […]

Why events still matter for Finance brands in 2025

Events create personal connections

In a world where digital dominates, it’s easy to overlook the power of face–to–face connection. But for finance companies, especially those in asset and business finance, the value of real–world engagement is not just alive, it’s thriving. At FMI Agency, we’ve seen first–hand how bespoke events can transform relationships, spark new business, and breathe life […]

The benefits of using a delegate registration system

For a lot of event organisers, the most important element of an event is the event itself. For those people wanting a best-in-class event for their brand they know the delegate engagement experience is just as important and that doesn’t start at the event – it starts with the invitation and registration. What is a […]

Creating innovative incentives for your sales team

Innovative Incentives Introduction The word ‘incentive’ from the Latin incantare and incentivum, to charm and set the tune or incite respectively has been used throughout the ages, but in this blog, we look at how innovative incentives schemes for sales teams drive motivation and improve performance. Incentive programmes for sales teams by their very nature […]

The true cost of trade exhibitions – and how to overcome it

Trade exhibitions were once cornerstones of B2B marketing. They were where deals were made, networks expanded, and brands were built. But the post-COVID landscape has changed — and with rising costs, reduced footfall, and tighter marketing budgets, many businesses are asking: Are exhibitions still worth it? The answer is: they can be. But only if […]