Get to know Maddie Garrett

Just over three months ago we welcomed Maddie Garrett to the agency – here’s 13 Q&A to find out a little bit more about our newest member of the account team. Tell us about your role at FMI? I am an Account Executive at FMI, and I’ve been here for 3 months now! My role […]

5 techniques your business can use to build brand engagement

Brand engagement is the emotional connection between a person and a brand. Not just customers, but employees and partners too. It’s crucial to businesses because engaged customers, employees and partners are more loyal, spend more, and become brand advocates, driving word-of-mouth marketing. Effective brand engagement builds trust, fosters community, and enhances retention, be that customers […]

Our expert event management checklist

Our expert event management checklist Event Management involves planning, organising, and delivering events such as meetings, conferences, and awards dinners. Key elements may include logistics, venue finding, budgeting, marketing, and attendee engagement. It is important because it helps businesses meet specific objectives, enhances their brand reputation and credibility, and ensures a memorable experience for attendees. […]

The benefits of using a delegate registration system

For a lot of event organisers, the most important element of an event is the event itself. For those people wanting a best-in-class event for their brand they know the delegate engagement experience is just as important and that doesn’t start at the event – it starts with the invitation and registration. What is a […]

Do sales incentives really work?

Do sales incentives really work?  Sales incentives are a motivation mechanic to reward employees and non-direct employees, usually in a sales role, to increase their performance or change behaviours. These sales incentives can be in the form of group travel trips, gifts, ‘must-have-items’, or e-codes and shopping vouchers designed to encourage the achievement of sales […]

Why you should work with an employee incentive planner

Why you should work with an employee incentive planner Or rather should the question be ‘Why would you not work with an employee incentive planner’? Put simply, you do not want your employee incentive to fail. Failure can come at a considerable expense to an organisation, having invested time, money and effort into the set-up […]