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Case Study


Distributor Sales Incentive

Sales Incentive Programme

LG IT Solutions wanted to incentivise their key ‘Monitor’ distributors with a new fun and exciting incentive scheme to increase sales performance and improve brand awareness.

FMI designed the overarching ‘LG Experience IT’ theme for consistent messaging across this and subsequent incentives. The online and offline communications strategy include a registration site and promotional packs sent directly to distributors. The incentive was kick-started with SPIF days, including a racing road show with a 3D gaming simulator showcasing an LG 3D monitor. 27 winners met and exceeded their given sales targets and were rewarded with a fully inclusive weekend break to Cannstatter Wasen beer festival. This included 5 star accommodation in central Stuttgart, exclusive VIP tickets to Sonja Merz beer tent, guided tour around the Mercedes Benz museum and alfresco 3 course lunch at the Mercedes restaurant.

As the first travel incentive for 3 years LG IT Solutions received a great response from those who attended the trip. Each channel’s performance was enhanced by increased sales figures and generated further channel engagement and loyalty.

“The way FMI handled everyone was superb, thanks to their skill, expertise and diligence. We’ve had an amazing response on this legendary incentive.”

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