Gamification
Solutions to drive sales and engage audiences
Successful gamification campaigns
Global brands such as Sony, Sky, Targus, HomeServe and Three have all utilised our gamification solutions to increase sales. Our experienced team advise on campaign mechanics, duration, creative and benchmark ROI, they will crunch the sales data and ensure compliance for both consumer and b2b campaigns.
Where brands take our recommendations and implement gamification to increase sales, we have seen engagement increase by as much as 1600% and sales increases of over 200%. While every company is different, as a rule we would conservatively expect to see double digit growth from our campaigns on the benchmark period.
How your sales team can use gamification
Sales gamification can be used to improve the performance of your sales team through making your sales training sticky and unforgettable. By it’s interactive nature participation rates will increase, improving product knowledge and retention.
Our solutions are designed to build healthy competition amongst peers, with multilanguage for a global reach that are quick and cost-effective to roll-out. Recognise engagement and participation levels whilst rewarding sales performance and top achievers.
We design, build and implement effective gamification for sales teams. As employee engagement experts our games resonate internally with sales staff to increase sales. These same gamification mechanics transcend through to end customer marketing campaigns.
Using gamification to increase sales
The benefits of using gamification to increase sales has been seen by brands worldwide. It is an easy to implement, cost-effective mechanic that is reusable for multiple campaigns and has global reach.
Turn on tactical gamification for seasonal sales spikes such as Christmas and Valentine’s Day and brand spin-the-wheel or penalty shootout games to coincide with major sporting events. All tactics designed to use gamification to increase sales through motivation, engagement and sharing.
We customise our solutions to meet your business needs and sales objectives.
Sales gamification ideas
At FMI we love to connect brands with people in an instant, and gamification is no different. Employees and customers want to know instantly how they’re performing, if they’ve won and what their reward is.
We’ve come up with some awesome sales gamification ideas for brands, from penalty shootout to reinforce a brand’s Champions League sponsorship deal, Snowglobes that reveal a reward when the salesperson shakes their mobile phone to instant wins with an engaging spin the wheel to win or lose.
Our Sector Experience
Our sales incentive and event specialists are experts in engaging people with brands within the telecommunications sector. We work with global manufacturers and network operators to deliver brand engagement solutions to distributors, resellers, B2B partners and customers.
‘Manufacturer Website of the Year’ and ‘The Most Effective Reward & Recognition Programme’ are just some of FMI’s achievements working in the telecommunications industry.
We deliver high-performing sales incentives, creative communications, tactical campaigns and online product training to help increase brand awareness in channel. Top performance is rewarded with stand-out incentive group travel trips and celebratory awards dinners. Whilst our impressive experiential events, training room installations and call centre roadshows deliver face-to-face engagement direct to consumers and front line retail and call centre staff.
Our team of brand engagement consultants are experts in connecting people with brands in the electronics sector. Having worked with brands like LG, Sony, PlayStation and more, we help electronic companies, including hardware manufacturers and software providers, who have a need to engage channel partners to drive sales performance.
We engage business audiences at corporate conferences, partner forums and networking events both in the UK and internationally, delivered professionally to encourage partnership building and brand loyalty.
Our European partner programmes and channel sales incentives are recognised for delivering effective communications to educate and train channel partners on products and brand values. Underpinned with rewards and group travel incentives to recognise achievements.
Our event managers and incentive planners are agency experts when connecting brands with people in the finance sector. We help finance companies improve performance through live events, trade exhibitions and partner programmes.
We design solutions that connect with finance audiences. Delivering UK-wide, London and international events in the finance sector for asset finance, retail banking, payment processing providers and Fintech companies. Helping brands achieve more at exhibitions and networking events and celebrate success at their EMEA conferences and awards dinners.
We help increase brand awareness and engagement, networking and relationship building and customer retention through effective marketing communications and partner programmes.
Our team of brand engagement experts are specialists in connecting people with brands in the automotive industry. Our experience within automotive includes international car, commercial and agricultural manufacturers, as well as dealership groups, fleet solutions and financial services.
We engage with these business audiences through awards dinners, leadership conferences, team building events, and group incentive travel. Engaging them with the brand at every touchpoint.
Our incentive and engagement websites disseminate training, product information and company principles to improve business performance with dealerships and rewarded sales performance with relevant awards.
Client Testimonials
Gamification is the application of game mechanics into a business world. It sparks the same motivating, engaging, and sharing behaviours in consumers and employees as it does in a traditional gaming environment.
This can be hugely powerful and when applied as a strategic tool, gamification in consumer marketing can improve overall results and sales performance. Sales gamification can increase consumer engagement, drive traffic to your website, increase brand awareness and boost conversion rates.
We support brands by integrating gamification into their consumer marketing activity. From customer loyalty campaigns to improve retention, to product launches to increase sales, we seamlessly incorporate sales gamification into our platforms to maximise engagement and ensure optimal performance of a marketing campaign.
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