Gamification
Solutions to drive sales and engage audiences
Successful gamification campaigns
Global brands such as Sony, Sky, Targus, HomeServe and Three have all utilised our gamification solutions to increase sales. Our experienced team advise on campaign mechanics, duration, creative and benchmark ROI, they will crunch the sales data and ensure compliance for both consumer and b2b campaigns.
Where brands take our recommendations and implement gamification to increase sales, we have seen engagement increase by as much as 1600% and sales increases of over 200%. While every company is different, as a rule we would conservatively expect to see double digit growth from our campaigns on the benchmark period.
How your sales team can use gamification
Sales gamification can be used to improve the performance of your sales team through making your sales training sticky and unforgettable. By it’s interactive nature participation rates will increase, improving product knowledge and retention.
Our solutions are designed to build healthy competition amongst peers, with multilanguage for a global reach that are quick and cost-effective to roll-out. Recognise engagement and participation levels whilst rewarding sales performance and top achievers.
We design, build and implement effective gamification for sales teams. As employee engagement experts our games resonate internally with sales staff to increase sales. These same gamification mechanics transcend through to end customer marketing campaigns.
Using gamification to increase sales
The benefits of using gamification to increase sales has been seen by brands worldwide. It is an easy to implement, cost-effective mechanic that is reusable for multiple campaigns and has global reach.
Turn on tactical gamification for seasonal sales spikes such as Christmas and Valentine’s Day and brand spin-the-wheel or penalty shootout games to coincide with major sporting events. All tactics designed to use gamification to increase sales through motivation, engagement and sharing.
We customise our solutions to meet your business needs and sales objectives.
Sales gamification ideas
At FMI we love to connect brands with people in an instant, and gamification is no different. Employees and customers want to know instantly how they’re performing, if they’ve won and what their reward is.
We’ve come up with some awesome sales gamification ideas for brands, from penalty shootout to reinforce a brand’s Champions League sponsorship deal, Snowglobes that reveal a reward when the salesperson shakes their mobile phone to instant wins with an engaging spin the wheel to win or lose.
Our Sector Experience
Our team of incentive and event specialists are experts in engaging people with brands specifically in the telecommunications sector. We work with global manufacturers and networks to national distributors and resellers, delivering brand engagement solutions.
‘Manufacturer Website of the Year’ and ‘The Most Effective Reward & Recognition Programme’ are just some of FMI’s achievements working in the mobile industry. From increasing brand awareness and channel engagement with trade audiences, to consumer experiential events and call centre roadshows we can help deliver both face-to-face and online engagement within the telecommunications industry.
Find out more about how we’ve successfully delivered projects for our clients.
Our team of brand engagement consultants are experts in connecting people with brands in the electronics sector. We work with global and local businesses including hardware manufacturers and software companies who have a need to engage employees and channel partners.
We have engaged business audiences at conferences and events both in the UK and internationally and increased business performance through sales incentives and channel marketing.
Our partner programmes are recognised for delivering effective communications to both educate and train channel partners on products and brand values. Our events team create impactful group travel incentives to recognise achievements and celebrate strong performance.
Find out more about how we’ve successfully delivered these for our clients.
FMI are experts in connecting brands with people to drive measurable results. Our team of brand engagement experts specialise in designing bespoke solutions that really connect with audiences. We have many years of experience working with finance, insurance and fintech companies and are well-versed in working in regulated industries.
We help increase brand awareness and partnerships through effective marketing communications, exhibition design, corporate events, conferences and awards dinners – all designed to engage both B2B an B2C audiences.
Find out more about how we’ve successfully delivered these for our clients.
At FMI we have a team of brand engagement experts who are specialists in connecting people with automotive brands. Our work within automotive includes international car, commercial and agricultural manufacturers, as well as major multinational automotive dealership groups.
We have delivered these business audiences everything from gala dinners, leadership conferences and awards evenings, to sales incentives and group incentive travel. We have designed and built websites to disseminate training, product information and company principles to improve business performance with dealerships and rewarded sales performance with relevant awards.
Find out more about how we’ve successfully delivered these for our clients.
Client Testimonials
Gamification is the application of game mechanics into a business world. It sparks the same motivating, engaging, and sharing behaviours in consumers and employees as it does in a traditional gaming environment.
This can be hugely powerful and when applied as a strategic tool, gamification in consumer marketing can improve overall results and sales performance. Sales gamification can increase consumer engagement, drive traffic to your website, increase brand awareness and boost conversion rates.
We support brands by integrating gamification into their consumer marketing activity. From customer loyalty campaigns to improve retention, to product launches to increase sales, we seamlessly incorporate sales gamification into our platforms to maximise engagement and ensure optimal performance of a marketing campaign.
Our latest news
Explore for engagement industry insight, thought leadership and news.
In the evolving landscape of corporate events, one trend is making a bold and refreshing statement: the rise of non-alcoholic...
In a world where digital dominates, it’s easy to overlook the power of face–to–face connection. But for finance companies, especially...
By Clare Bingham, Engagement & Operations Director, FMI Agency In the past 3 weeks I’ve spoken to several marketing and...
Innovative Incentives Introduction The word ‘incentive’ from the Latin incantare and incentivum, to charm and set the tune or incite...
Trade exhibitions were once cornerstones of B2B marketing. They were where deals were made, networks expanded, and brands were built....
Outsourcing marketing communications to elevate your brand Strategic marketing is essential for marketing communication as it ensures that brand awareness...
