B2B Promotional Mechanics
Increasing sales and engagement with promotional campaigns
Successful incentive mechanics
As B2B incentive experts we can help your business to increase sales and brand engagement through the strategic implementation of promotional mechanics.
B2B promotional mechanics are designed to create the desired behaviours from your audience, be that sales, customer loyalty, lead generation or brand awareness. Our B2B incentive solutions include campaign websites often underpinned with a promotional mechanic such as a Prize Draw, Gift with Purchase or Cashback.
Prize Draws
What is a B2B prize draw?
A B2B prize draw is a promotional campaign specifically targeted at businesses rather than individual consumers. The target audience may include sales staff, account teams and business development. The prize draw mechanic is particularly effective with these participants as it can be a useful tool to help generate leads, capture sales and strengthen existing business relationships.
Increasing brand engagement with Prize Draws
By selling a qualifying product or service participants can be entered into a prize draw. Prizes may include a mix of value and volume but should always reflect your brand and be culturally or specifically relevant to its offering. Plan the implementation of your strategic mechanic, considering how to manage entries whilst making it easy for participants to take part. Build excitement and interest with supporting marketing communications to motivate and engage your audience. Companies must ensure that the prize draw complies with local laws and regulations, especially regarding data privacy and competition rules.
Gift with Purchase
What is a Gift with Purchase?
A ‘Gift with Purchase’ (GWP) is a marketing strategy where customers receive a free gift when they buy a specific product or spend a certain amount of money. This promotional mechanic is used to incentivise purchases, enhance customer satisfaction, and increase sales.
Increase sales with Gift with Purchase incentives
Whilst the consumer may be the beneficiary of the gift, the mechanic can be a highly effective way for businesses to increase sales. It may be there is a need to sell old stock, or launch a new product to market, raise brand awareness or counteract competitor activity. By implementing an attractive Gift with Purchase campaign, it can peek the attention of the salesperson, not just the customer, thus making it a ‘sticky’ talking point as part of the sales process.
Gifts could be a digital gift voucher or specific product and can be issued at the point of sale or require a sales claim process. Our incentive solutions include a customisable Gift with Purchase website, that enable seamless data capture, an automated validation process and fulfilment of reward. We look after the complete end-to-end process for a Gift with Purchase campaign, guaranteeing a positive brand experience for your customers.
Cashback
What is a Cashback proposition?
A cashback campaign is a marketing strategy where customers receive a percentage of their money back after making a purchase. This promotional mechanic is designed to incentivise spending by offering customers a tangible financial reward. It can work well in a B2B environment where the manufacturer can support the distributor or retailer with an attractive promotional campaign to help drive through sales to the end customer.
Increasing sales with a Cashback incentive
In our experience salespeople love a cashback campaign, or discount proposition as it can be known, however marketing can be cautious as it can be seen to be devalue to the brand. Any cashback campaign needs to be carefully executed, discussing and planning the mechanic internally to achieve the desired results for the business.
Our cashback website solution provides easy management and fulfilment, it also enables a highly secure claims process for the processing of customer personal data. Consider other alternatives to cash such as an extended warranty, or 3 months free etc.
Our Sector Experience
Our team of incentive and event specialists are experts in engaging people with brands specifically in the telecommunications sector. We work with global manufacturers and networks to national distributors and resellers, delivering brand engagement solutions.
‘Manufacturer Website of the Year’ and ‘The Most Effective Reward & Recognition Programme’ are just some of FMI’s achievements working in the mobile industry. From increasing brand awareness and channel engagement with trade audiences, to consumer experiential events and call centre roadshows we can help deliver both face-to-face and online engagement within the telecommunications industry.
Find out more about how we’ve successfully delivered projects for our clients.
Our team of brand engagement consultants are experts in connecting people with brands in the electronics sector. We work with global and local businesses including hardware manufacturers and software companies who have a need to engage employees and channel partners.
We have engaged business audiences at conferences and events both in the UK and internationally and increased business performance through sales incentives and channel marketing.
Our partner programmes are recognised for delivering effective communications to both educate and train channel partners on products and brand values. Our events team create impactful group travel incentives to recognise achievements and celebrate strong performance.
Find out more about how we’ve successfully delivered these for our clients.
FMI are experts in connecting brands with people to drive measurable results. Our team of brand engagement experts specialise in designing bespoke solutions that really connect with audiences. We have many years of experience working with finance, insurance and fintech companies and are well-versed in working in regulated industries.
We help increase brand awareness and partnerships through effective marketing communications, exhibition design, corporate events, conferences and awards dinners – all designed to engage both B2B an B2C audiences.
Find out more about how we’ve successfully delivered these for our clients.
At FMI we have a team of brand engagement experts who are specialists in connecting people with automotive brands. Our work within automotive includes international car, commercial and agricultural manufacturers, as well as major multinational automotive dealership groups.
We have delivered these business audiences everything from gala dinners, leadership conferences and awards evenings, to sales incentives and group incentive travel. We have designed and built websites to disseminate training, product information and company principles to improve business performance with dealerships and rewarded sales performance with relevant awards.
Find out more about how we’ve successfully delivered these for our clients.
Client Testimonials
We support brands by implementing promotional mechanics into their sales and marketing activity. From customer loyalty campaigns to improve retention, to product launches to increase sales, we seamlessly incorporate B2B promotional mechanics into our incentive websites to maximise engagement and achieve success.
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