B2B Promotional Mechanics
Increasing sales and engagement with promotional campaigns
Successful incentive mechanics
As B2B incentive experts we can help your business to increase sales and brand engagement through the strategic implementation of promotional mechanics.
B2B promotional mechanics are designed to create the desired behaviours from your audience, be that sales, customer loyalty, lead generation or brand awareness. Our B2B incentive solutions include campaign websites often underpinned with a promotional mechanic such as a Prize Draw, Gift with Purchase or Cashback.
Prize Draws
What is a B2B prize draw?
A B2B prize draw is a promotional campaign specifically targeted at businesses rather than individual consumers. The target audience may include sales staff, account teams and business development. The prize draw mechanic is particularly effective with these participants as it can be a useful tool to help generate leads, capture sales and strengthen existing business relationships.
Increasing brand engagement with Prize Draws
By selling a qualifying product or service participants can be entered into a prize draw. Prizes may include a mix of value and volume but should always reflect your brand and be culturally or specifically relevant to its offering. Plan the implementation of your strategic mechanic, considering how to manage entries whilst making it easy for participants to take part. Build excitement and interest with supporting marketing communications to motivate and engage your audience. Companies must ensure that the prize draw complies with local laws and regulations, especially regarding data privacy and competition rules.
Gift with Purchase
What is a Gift with Purchase?
A ‘Gift with Purchase’ (GWP) is a marketing strategy where customers receive a free gift when they buy a specific product or spend a certain amount of money. This promotional mechanic is used to incentivise purchases, enhance customer satisfaction, and increase sales.
Increase sales with Gift with Purchase incentives
Whilst the consumer may be the beneficiary of the gift, the mechanic can be a highly effective way for businesses to increase sales. It may be there is a need to sell old stock, or launch a new product to market, raise brand awareness or counteract competitor activity. By implementing an attractive Gift with Purchase campaign, it can peek the attention of the salesperson, not just the customer, thus making it a ‘sticky’ talking point as part of the sales process.
Gifts could be a digital gift voucher or specific product and can be issued at the point of sale or require a sales claim process. Our incentive solutions include a customisable Gift with Purchase website, that enable seamless data capture, an automated validation process and fulfilment of reward. We look after the complete end-to-end process for a Gift with Purchase campaign, guaranteeing a positive brand experience for your customers.
Cashback
What is a Cashback proposition?
A cashback campaign is a marketing strategy where customers receive a percentage of their money back after making a purchase. This promotional mechanic is designed to incentivise spending by offering customers a tangible financial reward. It can work well in a B2B environment where the manufacturer can support the distributor or retailer with an attractive promotional campaign to help drive through sales to the end customer.
Increasing sales with a Cashback incentive
In our experience salespeople love a cashback campaign, or discount proposition as it can be known, however marketing can be cautious as it can be seen to be devalue to the brand. Any cashback campaign needs to be carefully executed, discussing and planning the mechanic internally to achieve the desired results for the business.
Our cashback website solution provides easy management and fulfilment, it also enables a highly secure claims process for the processing of customer personal data. Consider other alternatives to cash such as an extended warranty, or 3 months free etc.
Our Sector Experience
Our sales incentive and event specialists are experts in engaging people with brands within the telecommunications sector. We work with global manufacturers and network operators to deliver brand engagement solutions to distributors, resellers, B2B partners and customers.
‘Manufacturer Website of the Year’ and ‘The Most Effective Reward & Recognition Programme’ are just some of FMI’s achievements working in the telecommunications industry.
We deliver high-performing sales incentives, creative communications, tactical campaigns and online product training to help increase brand awareness in channel. Top performance is rewarded with stand-out incentive group travel trips and celebratory awards dinners. Whilst our impressive experiential events, training room installations and call centre roadshows deliver face-to-face engagement direct to consumers and front line retail and call centre staff.
Our team of brand engagement consultants are experts in connecting people with brands in the electronics sector. Having worked with brands like LG, Sony, PlayStation and more, we help electronic companies, including hardware manufacturers and software providers, who have a need to engage channel partners to drive sales performance.
We engage business audiences at corporate conferences, partner forums and networking events both in the UK and internationally, delivered professionally to encourage partnership building and brand loyalty.
Our European partner programmes and channel sales incentives are recognised for delivering effective communications to educate and train channel partners on products and brand values. Underpinned with rewards and group travel incentives to recognise achievements.
Our event managers and incentive planners are agency experts when connecting brands with people in the finance sector. We help finance companies improve performance through live events, trade exhibitions and partner programmes.
We design solutions that connect with finance audiences. Delivering UK-wide, London and international events in the finance sector for asset finance, retail banking, payment processing providers and Fintech companies. Helping brands achieve more at exhibitions and networking events and celebrate success at their EMEA conferences and awards dinners.
We help increase brand awareness and engagement, networking and relationship building and customer retention through effective marketing communications and partner programmes.
Our team of brand engagement experts are specialists in connecting people with brands in the automotive industry. Our experience within automotive includes international car, commercial and agricultural manufacturers, as well as dealership groups, fleet solutions and financial services.
We engage with these business audiences through awards dinners, leadership conferences, team building events, and group incentive travel. Engaging them with the brand at every touchpoint.
Our incentive and engagement websites disseminate training, product information and company principles to improve business performance with dealerships and rewarded sales performance with relevant awards.
Client Testimonials
We support brands by implementing promotional mechanics into their sales and marketing activity. From customer loyalty campaigns to improve retention, to product launches to increase sales, we seamlessly incorporate B2B promotional mechanics into our incentive websites to maximise engagement and achieve success.
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