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Do sales incentives work in Agriculture?

Recently we posed the question “Do sales incentives really work?” and if they could improve performance and change behaviours. This put me in mind of a sales programme FMI has been running for the UK arm of a global agricultural machinery company and how the mechanic for this incentive has evolved and adapted to meet these […]

Do sales incentives really work?

Do sales incentives really work?  Sales incentives are a motivation mechanic to reward employees and non-direct employees, usually in a sales role, to increase their performance or change behaviours. These sales incentives can be in the form of group travel trips, gifts, ‘must-have-items’, or e-codes and shopping vouchers designed to encourage the achievement of sales […]