M&IT Fishersfile: July/Aug, 2016

John Fisher says incentive schemes are only as good as the research that goes before the most effective programmes The human audit…know who you are communicating with.

M&IT Fishersfile, July/Aug, 2015

The Chinese direct sales company Tiens Group was in the news a few months ago for running a massive group travel trip to France for over 6,000 employees. It looked like a great advert for incentive travel. But it begs the question about whether group travel really is a marketing tool or is it just […]