Incentive Schemes are only as Good as the Research You Put in

FMI Managing Director John Fisher says, “incentive schemes are only as good as the research that goes before the most effective programmes”. The human audit…know who you are communicating with Marketing is all about giving the customer what they want…at an acceptable price. Incentive participants are no different. No team or individual is going to […]

How to calculate ROI for incentive programmes

FMI Managing Director John Fisher explains how to work out whether your incentive travel trip or promotional event will create more return than it costs. Businesses all over the world are obsessed, quite rightly, with ROI (return on investment) on all their discretional activities. After all, why spend the money if it does not provide […]