Hard metrics aren’t always appropriate for experiential marketing

Hard metrics are by their nature difficult to dispute, especially in digital marketing, where campaigns might not always be successful, but they are measurable in black and white. However, this simply isn’t a plausible expectation for a great deal of experiential marketing, particularly when businesses aren’t anticipating on-the-day sales. Hundreds, perhaps thousands of people could […]

Twitter is down, don’t panic

It’s a standard January weekday morning and following your normal morning ritual you make a cup of strong Costa Rican coffee and turn your mobile phone on (or off silent as you like to tell your boss!). Then you notice it, the nightmare that faces many marketeers this morning, Twitter is down!