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Go Global! Accelerating your sales – Part 3

By Andrew Hulme, Account Director GOING GLOBAL Throughout this blog series, we have looked at the basics of how to identify the correct approach to designing an engagement programme and then how to implement and measure it – simple! In this third and final part, we are going to take a look at how we […]

Engaging an audience! Accelerating your sales – Part 2

By Andrew Hulme, Account Director Engaging an audience, continued I mentioned in my introduction to this series (you can read this *here* before reading on!) that while above the line and below the line activity are very important, I strongly believe an engaged workforce is key to any successful business and that a dedicated engagement […]

The appropriateness of tactical incentives

incentive   /ɪnˈsɛntɪv/  noun a formal scheme using rewards and recognition to promote or encourage specific actions or behaviour by a specific group of people during a defined period of time; particularly used in business management to motivate employees, and in sales to attract and retain customers