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Incentive travel ideas and trends

Incentive travel experts FMI Agency discuss the latest ideas and trends.

The incentive travel industry has been around for decades and during that time trends have come and gone whilst many of the principles of incentive travel remain the same. As one of the UK’s leading incentive travel agencies we’re always keen to stay ahead of the curve. Read on as we explore latest ideas and trends below.

Personalised Experiences

Incentive travel trips are becoming more personalised to cater to individual preferences and interests. Rather than offering a one-size-fits-all itinerary, companies are providing options for participants to choose from a range of activities and experiences based on their preferences. Often the pre-event process provides insight into what the participants are seeking from a trip and allows the agency and company to plan accordingly.

Unique Destinations

Companies are exploring new and off-the-beaten-track destinations for incentive travel trips. Instead of traditional tourist hotspots, destinations that offer a blend of adventure, culture, and luxury are gaining popularity. This trend reflects the growing desire for unique and authentic experiences.

Wellness and Well-being

There is an increasing focus on incorporating wellness activities into incentive travel trips. Companies are organising wellness retreats, spa treatments, yoga sessions, mindfulness workshops, and other activities to promote relaxation, stress reduction, and overall well-being of participants.

Sustainability and Eco-Friendly Practices

In response to the growing concern for the environment, incentive travel trips are embracing sustainable practices. This includes choosing eco-friendly accommodations, supporting local communities, minimising waste, and engaging in activities that promote conservation and environmental awareness.

Technology Integration

Technology is playing a significant role in enhancing the incentive travel experience. From mobile apps providing real-time information and itineraries to virtual reality (VR) and augmented reality (AR) experiences, companies are leveraging technology to create immersive and engaging trips.

Experiential Learning

Incentive travel trips are increasingly incorporating educational and skill-building components. This includes workshops, seminars, team-building activities, and opportunities for participants to learn about the local culture, history, or industry-specific insights. These experiences provide a valuable learning opportunity while also fostering team bonding.

Bleisure Travel

The concept of combining business and leisure travel, known as “bleisure,” is gaining popularity. Companies are incorporating leisure activities into incentive trips, allowing participants to extend their stay and explore the destination further on their own.

If you need incentive travel ideas for your next group trip then contact us.


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