Ambassador Programmes
Compelling sales training and ambassador programmes
Experts in building brand advocacy
Sales training and ambassador programmes can be incredibly useful tools for clients who identify knowledge gaps within their sales teams, or who need customer-facing employees to better understand the unique selling points of their latest product or service. We’ve worked with global brands, including Huawei, Honor and Sony, to help their teams and networks accurately convey their value proposition to the general public. It’s enabled us to create and nurture strong teams of knowledgeable brand advocates that can deliver key messages – and drive sales – with both impact and resonance.
Tell us about your project
Let’s explore together how brand engagement can elevate your business
- Elevate your business today
- We supercharge engagement for global brands
Whatever the campaign we’re working on, we always deliver bespoke, data driven and fully measurable programmes and events that deliver a return on investment for our clients.
- We build lasting relationships with our partners
Perfect partnerships evolve through collaboration, they are shaped as a team, and our goals are shared. With our partners, we always win together.
Let's Talk
- We will help pinpoint and prioritise your issues and needs
- Our experts will ask the right questions to define your requirements
- We will build an understanding of objectives, influences and barriers
- We aim to propose the right solution for you and develop a strong collaborative relationship
Brand ambassador programmes
Getting a captive audience of ambassadors to love our clients’ brands mean they are more likely to sell their products, which – in a highly competitive retail landscape – can make them one of the most important people in terms of securing a customer sale. We overlay our clients’ ambassador programmes with unique and aspirational incentives and rewards concepts which can be flexible, adapting to priorities and budgets.
Using technology to build an ambassador network
Over the years – and still, today – we’re helping to devise and deliver a range of award-winning mobile and web-based sales training and ambassador programmes that drive incredible returns. It is a genuine strength of our agency.
The types of sales training programmes and ambassador programmes we’re collaborating with our clients on are forging brand loyalty among their own teams and wider networks, helping us to drive strong sales pipelines and also create a raft of new brand advocates and ambassadors.
Creating brand super-fans
These programmes are proven to disrupt the marketplace and increase sales and we’ve found these to be particularly effective within the mobile, telecoms, automotive and electronics industries.
Our bespoke, fully branded mobile apps, for example, allow our client to have immediate two-way communication, available 24 hours a day, seven days a week, between their brand and their disparate sales force.
Modern technology and innovation enable us to create engaging ways to launch tactical sales activities, educate sales teams on new product USPs or give useful tips and tricks to boost sales.
Our Sector Experience
Our sales incentive and event specialists are experts in engaging people with brands within the telecommunications sector. We work with global manufacturers and network operators to deliver brand engagement solutions to distributors, resellers, B2B partners and customers.
‘Manufacturer Website of the Year’ and ‘The Most Effective Reward & Recognition Programme’ are just some of FMI’s achievements working in the telecommunications industry.
We deliver high-performing sales incentives, creative communications, tactical campaigns and online product training to help increase brand awareness in channel. Top performance is rewarded with stand-out incentive group travel trips and celebratory awards dinners. Whilst our impressive experiential events, training room installations and call centre roadshows deliver face-to-face engagement direct to consumers and front line retail and call centre staff.
Our team of brand engagement consultants are experts in connecting people with brands in the electronics sector. Having worked with brands like LG, Sony, PlayStation and more, we help electronic companies, including hardware manufacturers and software providers, who have a need to engage channel partners to drive sales performance.
We engage business audiences at corporate conferences, partner forums and networking events both in the UK and internationally, delivered professionally to encourage partnership building and brand loyalty.
Our European partner programmes and channel sales incentives are recognised for delivering effective communications to educate and train channel partners on products and brand values. Underpinned with rewards and group travel incentives to recognise achievements.
Our event managers and incentive planners are agency experts when connecting brands with people in the finance sector. We help finance companies improve performance through live events, trade exhibitions and partner programmes.
We design solutions that connect with finance audiences. Delivering UK-wide, London and international events in the finance sector for asset finance, retail banking, payment processing providers and Fintech companies. Helping brands achieve more at exhibitions and networking events and celebrate success at their EMEA conferences and awards dinners.
We help increase brand awareness and engagement, networking and relationship building and customer retention through effective marketing communications and partner programmes.
Our team of brand engagement experts are specialists in connecting people with brands in the automotive industry. Our experience within automotive includes international car, commercial and agricultural manufacturers, as well as dealership groups, fleet solutions and financial services.
We engage with these business audiences through awards dinners, leadership conferences, team building events, and group incentive travel. Engaging them with the brand at every touchpoint.
Our incentive and engagement websites disseminate training, product information and company principles to improve business performance with dealerships and rewarded sales performance with relevant awards.
Client Testimonials
Experts in tailor-made sales training
We have a wealth of experience in designing, building and managing bespoke sales training programmes that enable our client to share – simply and effectively – key product and brand information to their internal teams and networks. Our web-based platforms allow for mixed-media site content to communicate messages in a fun and engaging style and can integrate with social media platforms and sales tools .
With training modules and content tailored to our clients’ audiences, we can measure performance by monitoring interactions with site content, such as linear tests, quizzes, timed responses and surveys. Our account management team are there to support our clients every step of the way, from the initial consultation and programme planning, through to multi-territory roll-out, and day-to-day management and support, providing full data analytics with measurable ROI.
Corporate sales ambassador training programmes
Our corporate sales ambassador training programmes will ensure your sales team can convert almost every potential client into a sale.
Great corporate sales ambassadors will get the word out about your company’s offerings, and with expert training provided by one of the UK’s top agencies, you know they’ll be successful.
Bespoke brand ambassador programmes
All of our brand ambassador programmes are fully bespoke to cater to our client’s needs. Using cutting edge technology, we can launch next-level corporate brand ambassador strategies to help you sell your product.
Having worked with some of the world’s largest companies, we’re a brand ambassador agency you can count on.
FAQs
FMI Agency are engagement experts and below are some of the most frequently asked questions when we are consulting with clients.
Ambassador programmes increase sales performance by improving product knowledge, shaping accurate value‑based messaging and driving brand advocacy. All this enables ambassadors to convey messages that resonate with customers and influence buying decisions. Through data‑driven programmes it is shown that trained and motivated ambassadors become critical in securing customer sales because they deliver measurably higher returns than other employees.
A brand ambassador programme is a structured initiative that builds a network of knowledgeable advocates who understand the value proposition of a brand and communicate it with impact, helping build understanding, drive sales and generate long‑term loyalty. These programmes are especially valuable in competitive sales environments, where informed ambassadors can strongly influence the purchase decisions of a customer. Ambassador programmes supported by aspirational incentives and rewards will reinforce engagement.
Brand ambassador programmes focus on long‑term brand advocacy and knowledge building, by informing representatives and strengthening engagement through ongoing communication and training. Traditional sales incentives are shorter‑term tactical tools aimed primarily at boosting performance in a specific area. FMI Agency structure our ambassador programmes as deeper, more community‑driven initiatives involving product knowledge, behavioural influence and two‑way communication, rather than solely transactional tactical mechanics.
Industries where product knowledge and customer influence are critical. Examples are telecoms, consumer electronics, software, finance, beauty and automotive. All these industries commonly use ambassador programmes, as reflected by FMI Agency’s case studies and sector experience. These sectors benefit from informed advocates who can articulate complex product features to their customers, which improves sales performance.
The key is to make any rewards aspirational and proportional for the users. Giving a dream holiday to someone selling a few phone cases is not proportional and equally giving a car salesperson a phone case for selling a high-end automobile is not aspirational. The first step is often to immerse your ambassadors in the brand by giving them a gift pack and a hands-on experience of your products. FMI Agency then takes the approach tailor rewards to priorities and budgets. This means incorporating flexible, aspirational rewards and incentives including high-street rewards, experiences, recognition schemes and incentive travel, all designed to motivate participation and reinforce desired behaviours
FMI Agency delivers bespoke, data‑driven ambassador programmes enhanced with unique incentive frameworks, comprehensive product knowledge training and technology-enabled communication tools. Their services support ambassador identification, recruitment, training, ongoing engagement and performance measurement, ensuring ambassadors understand their role and accurately convey brand messaging and achieving incremental sales for global brands.
FMI Agency’s engagement programmes help connect, inspire and motivate employees, customers and channel partners through their tailored solutions. By using data-driven approaches that engage audiences, these engagement programmes focus on improving behaviours, increasing brand loyalty and generating measurable ROI.
Yes! FMI Agency delivers online and offline sales training as an integral part of its ambassador programmes. We work with our clients to design training that helps customer‑facing teams fill knowledge gaps and understand key product selling points to improve engagement and sales effectiveness.
FMI Agency uses our own award‑winning mobile first digital platform to deliver ambassador programmes. Using a 360° programme approach we tailor our solutions to be both relevant and insightful all the while ensuring the end users are focussed on sales training, product information, two-way communication and ambassador communities. Our digital solutions are designed to be device agnostic for widespread adoption and are continually evolving to support brand engagement across diverse audiences.
FMI Agency has delivered ambassador and engagement programmes across many sectors including telecoms, consumer electronics, software, finance and automotive. When creating programmes we draw from extensive experience with global brands across multiple industries.
Yes! FMI Agency consistently delivers incentive and ambassador programmes for clients across the UK, EMEA and worldwide. Leveraging our expertise in global rewards, sales incentives and channel engagement to support multi‑territory, multi-language rollouts at scale.
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