Outsourcing marketing communications to elevate your brand
Strategic marketing is essential for marketing communication as it ensures that brand awareness efforts are purposeful, impactful, and sustainable. It ensures consistent brand messaging across all brand communications – advertising, digital, video and exhibitions – to help strengthen brand recognition and build loyalty.
Strategic marketing is important for targeted audience engagement. A well-planned marketing strategy identifies and focuses on the right target audience. By understanding who your business audiences are, strategic marketing tailors messaging and campaigns that resonate to increase engagement and drive sales.
FMI are experts in brand engagement, we connect people with brands to help drive measurable results. Marketing communications and strategic marketing forms part of our solution offering and can be highly effective at increasing brand engagement and driving the desired behaviours and outcomes.
In a competitive marketplace an external, outsourced marketing agency like us can help your brand to stand out and deliver strong communications through marketing campaigns.
Why you should outsource your marketing comms
You may wonder why you would outsource marketing comms when businesses have marketing departments. As an experienced marketing agency, comprising highly specialist creative teams, we can provide the breadth and depth of skills, capabilities and specialisms that internal marketing departments simply don’t have.
We work with brands whose marketing teams are time-starved, under-resourced, with peak periods that require additional outsourced marketing support. Our team can work as an extension to your marketing team, providing a range of marketing support services that grow and flex with your needs.
Outsourced marketing communications works by providing the right marketing specialist with a tailored pricing model that works for you and your business. From digital designer, animator or photographer to account and event managers, we can provide a marketing specialist quickly who is experienced and can be up and running to support you in no time.
With businesses struggling to balance internal resources with marketing demand, outsourced marketing services help businesses and can provide instant relief quickly, cost-efficiently – allowing marketing departments to focus on their key priorities.
The key benefits of outsourcing
Key benefits of outsourcing marketing comms:
- Quick turnaround times – have you got tight deadlines? Need creative marketing assets producing quickly for a key event? An external marketing agency can respond quickly to your business needs, turning work around in quick time, ensuring you never miss a deadline again.
- Highly skilled resource – we’ve all been there and done that! An experienced marketing agency is brimming with talented designers, project managers and copywriters who have quite literally worked all over the world.
- Wide knowledge pool – we can bring it to the table! Pooling knowledge, skills, creative ideas and technical abilities from some of the biggest brands, an outsourced marketing team can be guaranteed to bring the wow factor.
- Scalable resource – does it feel like you’ve lost your team to promotions, maternity leave and sabbaticals? A marketing agency such as FMI work as an extension to your team, turning on when you need us and turning off when you don’t. With us you can scale the levels of outsourced marketing support up for peak periods, product launches, rebrands and business demands.
- Cost-efficiencies – when the going gets tough, marketing departments can be the first to go. If you are left managing a demanding workload but with limited marketing staff, then consider outsourced marketing to bridge that gap. Pay only for the marketing services you use, which can often be far cheaper and quicker to implement than hiring.
If you can benefit from external marketing support, then contact FMI to discuss the level of outsourced marketing that will work best for you.
What to look for in a marketing communications provider
You’ve decided external marketing support is needed but what should you look for in a marketing communications provider?
It is important to feel a strong rapport with an external agency. You will work closely on difficult marketing briefs, be challenged by stakeholders and work hard to meet tight deadlines so be sure to have a chemistry session before you commit to working together. Get to know the people you will work with and not just their sales team.
A marketing communications provider should be there to support you, to work alongside you and your team. However, they should also feel able to question, challenge and ask why, to ensure all marketing communications produced are aligned with your marketing strategy and integrated with the business to better drive brand engagement.
Don’t be afraid to use the tools available to manage a marketing communications provider effectively. Timesheets, project plans, comms calendars and status reports, will all help you to manage your marketing budget, strategic marketing plan and agency support successfully.
FMI’s marketing communications offering
As an experienced marketing agency, with traditional and digital marketing experts, we are proud to support global brands with their marketing communications. We produce marketing that helps elevate brands, increases their visibility amongst audiences and drives sales and engagement for greater success.
Our marketing communications offering includes:
- Branding and guidelines
- Product marketing and campaigns
- Digital email campaigns
- Website design and development
- Printed collateral
- PowerPoint presentations
- Corporate and product videos
- Account and event management
We take time to understand your business, to get under the skin of your brand and its way of communicating to audiences. We align with your brand values, stakeholders and guidelines and endeavour to act as brand guardians in the production of all creative marketing ideas and campaigns.
We will add the sizzle, the sparkle and the wow factor to your marketing communications. Don’t just take our word for it!
‘You are truly the BEST! Love working with you guys, you simply get it!’
If you would like to overcome your operational marketing challenges, then get in touch to see how FMI could support you with outsourced marketing services. The benefits will be clear to both the business and you – after all we are here to make you look good!
