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Channel Marketing
Engagement solutions for trade partners

A results-focused
channel marketing agency

At FMI, we live and breathe channel marketing – not only in terms of generating creative ideas that inspire people to engage with the brands we work alongside but also in delivering campaigns that drive genuine results. We are experts when it comes to channel marketing, creating bespoke strategies that align with our clients’ objectives.

We are proud to be the channel marketing agency of choice for some of the world’s biggest brands in the electronics, telecommunications and software industries.
Multi-channel marketing solutions IMG

Multi-channel marketing solutions

We always think multi-channel marketing when it comes to delivering strategies for our clients, delivering new and exciting marketing communications campaigns that resonate and drive ROI consistently through the channels that deliver.

It’s our focus on integration – and knowing what channels work and what don’t – that has helped us become the trusted channel marketing agency for Huawei, LG, Jabra and Progress among many others.

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Whatever the campaign we’re working on, we always deliver bespoke, data driven and fully measurable programmes and events that deliver a return on investment for our clients.

Perfect partnerships evolve through collaboration, they are shaped as a team, and our goals are shared. With our partners, we always win together.

Multi-channel marketing solutions

We always think multi-channel marketing when it comes to delivering strategies for our clients, delivering new and exciting marketing communications campaigns that resonate and drive ROI consistently through the channels that deliver.

It’s our focus on integration – and knowing what channels work and what don’t – that has helped us become the trusted channel marketing agency for Huawei, LG, Jabra and Progress among many others.

We’d love to be your channel marketing agency

If you need creative ideas people for your next channel incentives campaign or want to deliver brand engagement and multi-channel marketing communications programmes, then speak with our experienced team.

Reaching all the people in all channels who can affect your sales can be a difficult task. That’s why we have our award winning sales engagement platform to support our engagement experts to build brand loyalty and drive sales.

Winning hearts and minds of your Channel Partners

Whether it’s rewarding sales to imparting knowledge, retailers, resellers and distributors alike will repeatedly engage with your channel marketing solutions. From call center roadshows and installer events, to online platforms and social media campaigns, we have the marketing tools to inspire your channel partners, driving stronger brand engagement.

We make channel marketing simple, taking the pressure off when it comes to generating engagement and return on investment with your channel partners. Our engagement experts can help increase staff engagement, improve product knowledge and win hearts and minds for your brand. We’ve done it all when it comes to channel marketing.

Our clients experiences

Driving continuous engagement in Channel

Our team of engagement experts are skilled at crafting creative campaigns and communications that will keep your channel partners continuously engaged. Our partner marketing and channel tools aim to integrate new technologies, from gamification and instant wins to social media campaigns and online training, we help you choose the right solutions to deliver the best results. Even the simplest marketing channel ideas can be the best when it comes to delivering results.

Reaching your audience and sales targets

We have delivered channel marketing solutions that have reached thousands. Our high-level PowerPoint presentations and videos have allowed global brands to present their product line-up at vendor meetings and beyond. Our creative team have the unique ability to present products in the right way, using the right medium, for the right audience.

Our online channel engagement programmes have touched both direct and non-direct employees in the UK and internationally, with content updated regularly for persistent engagement and repeat visits. All it takes is a simple brief to our experienced team and they can advise you how we can help you achieve your objectives.
Reaching your audience and sales targets IMG

Our work & clients

Creating effective brand engagement

Targus approached FMI Agency with a specific commercial/marketing goal in mind for their business and wanted an unbiased, neutral party to help define the “how to” get there


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Progress logo

Progress, the digital software solution company tasked FMI with creating a ‘COVID times’ channel incentive programme to recruit resellers, raise awareness and reward sales of qualifying


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Kubota Logo

Following a successful digital-first customer cashback promotion, Kubota asked FMI Agency to look at ways to improve their dealer incentive programme


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Three UK approached us for some support in reengaging and remotivating their call centre staff who were at the time acclimatising to their new working from home set ups


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Huawei Logo

HUAWEI approached FMI for support to deliver a social media marketing campaign to build awareness, promote a premium UK customer experience and ultimately drive footfall to store


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Our latest news

Explore for engagement industry insight, thought leadership and news.

The benefits of working with a partner marketing agency

Knowing how to effectively engage with your channel partners is essential to the success of any channel marketing strategy. When you work with an experienced channel partner agency like FMI, you are guaranteed access to the very best tools and methods for engaging your partners. From in-person spectacles, to digital partner engagement strategies, we guarantee to bring your business all the benefits of working with a partner marketing agency.

How channel marketing events can benefit your business

Creating channel marketing events is a key component of FMI’s service. When your team works with FMI, we create channel programmes to ensure the high levels of engagement between you and your channel partners. Our channel marketing programmes are catered to your business’ requirements, so no matter what you require from a channel marketing event, FMI can deliver.

FMI’s channel partner marketing plans

A comprehensive partner marketing plan is the key to successfully using this type of marketing in your overall marketing channels. At FMI, we work with you to create fully bespoke channel partner marketing plans for your business. Whatever it is that you are seeking to achieve, our team will work with your business to create a channel marketing plan aligned with your goals.

Our channel marketing tools

When you work with FMI, you have access to our broad channel marketing toolset. With our channel partner marketing tools at your disposal, you’ll never miss an opportunity to give your partner marketing a dramatic boost. From in-person demonstrations at conferences, events and trade shows, to webinars and digital engagements, our channel marketing tools will take your business to the next level.

To find out how we can deliver channel marketing that
delivers ROI, contact us today