FMI Awarded at the Huawei UK Partner Convention 2018

FMI was awarded the Outstanding UK Consumer Market Development Award for 2018 at the recent Huawei UK Partner Convention, held at Altitude, London in May.

Hard metrics aren’t always appropriate for experiential marketing

Hard metrics are by their nature difficult to dispute, especially in digital marketing, where campaigns might not always be successful, but they are measurable in black and white. However, this simply isn’t a plausible expectation for a great deal of experiential marketing, particularly when businesses aren’t anticipating on-the-day sales. Hundreds, perhaps thousands of people could […]