incentive /ɪnˈsɛntɪv/ noun a formal scheme using rewards and recognition to promote or encourage specific actions or behaviour by a specific group of people during a defined period of time; particularly used in business management to motivate employees, and in sales to attract and retain customers
Oftentimes, when a business is looking to drive change, increase sales, improve performance or create brand conversion, it may consider using a hook to engage its target audience. An incentive prize can not only be the perfect hook for engagement; it can even be one of the most powerful motivators in bringing about behavioural change.
Incentive travel agency FMI provides some guidance about choosing incentive travel destinations when ‘money is no object’. There are 196 countries in the world (if you include Taiwan). Assuming you are not planning to take your incentive travel winners to somewhere domestically, this means you have a choice of 195 overseas destinations to consider when […]
The recent terrorist attacks in Brussels, Istanbul and Paris have prompted lots of industry media comment about ‘safe destinations’ to take corporate meetings and conference delegates. It makes interesting media copy. But it’s closing the stable door after the horse has bolted. Professionals in the business sign up to destinations many months in advance and […]
Incentives are good tricks to have up your sleeve to help motivate employees, but misuse of rewards and recognition can easily lead your engagement programme on a downward spiral.