Launching a global incentive programme

At FMI, we pride ourselves on our innovative approach to incentive programmes. We have years of experience delivering programmes in a variety of sectors in countries across the globe. Incentive programmes should always be designed specifically for the brand or product you’re promoting, but when launching a programme on an international scale, there are several […]

In Conversation with Suresh Vaghjiani… Fintech Marketing for SME’s

Having been a part of the payment services industry for the past 15 years, Suresh Vaghjiani’s self-description as a Fintech Veteran is certainly justified. He first entered the world of Finance Technology as Product Manager at Kalixa Payments where he was responsible for the introduction of innovative technology that included the early use of contactless […]

Why do businesses work with agencies?

REASON NUMBER 1 You can tap into our knowledge bank. You definitely don’t get a job at an agency without knowing your stuff and being passionate about the industry or sector you work in. Our senior managers have a plethora of cross-sector experience and you have the benefit of learning from our past experiences – particularly […]

How to run a brand ambassador programme

Following on from last month’s blog where Andrew Hulme shared 5 top tips on creating an effective brand ambassador programme, we delve a little deeper into the fundamentals of brand advocacy, Frances Gilman shares insight into how to run a successful brand ambassador programme. What are the fundamentals of a brand ambassador programme?   How do you […]

2021 events – bigger and better than ever?

Here we discuss what the events industry will look like post COVID-19 and what we can do as an events agency to help shape the landscape of live events and meetings in the future. An adaptable industry Though it may feel like a very long time away still, there will come a point in the […]