Event management is a team game

Low-cost procurement might be dangerous When we ask for advice we are usually looking for an accomplice. In other words, if we are putting together a complex event we often have a number of go-to suppliers who we know can do the job and also deliver it the way we want it. They may not […]

Incentive travel rules, ok?

By definition, incentive travel means going somewhere as a result of an incentive campaign. Otherwise it’s just group travel. But how many organisers are aware of what participants have had to do to qualify for such events and does it make any difference to the delivery of the travel experience on the ground, even if […]

State your corporate event budget and save time

When you walk into a shop, with the intention of buying something, you generally have a pretty good idea of how much cash you have in your pocket or what you might expect to pay for the item you are seeking. The only decision then is whether to pay slightly more for slightly better quality. […]

How do you communicate with your channel?

Snail Mail, E-mail, Text, Websites, Micro-Sites, Social Media, Intranets, Posters, Branded Sweets…you have probably tried all of the above as a means of speaking with your channel partners. However, which works best and do any of these work consistently?

Why you need a Trade Engagement Programme

Apparently the concept of advertising to promote goods and services dates back Egyptian times. Since then it has grown and expanded to be an all-encompassing beast that confronts us every day at every turn. Advertising spend for 2015 in the US alone is forecast to be $190 billion!

Are hosted buyers the answer?

Do compulsory appointments spoil the show? So, you’ve got your hosted buyer status sorted, flights organised, dinner with a prestigious hotel group and promises of champagne receptions for several hours on the trot. Then comes the tricky bit…what to do about those troublesome timed appointments?