The FMI guide to creating sales incentive programmes
The FMI guide to creating sales incentive programmes Brand engagement experts FMI Agency have put together an easy-to-follow guide to creating sales incentive programmes. With over 30+ years of experience in the incentives and rewards industry, working across multiple industry sectors, FMI are perfectly positioned to help sales directors, marketers and employee engagement professionals create […]
How to launch a peer-to-peer social recognition platform
You’ve decided to implement an employee recognition platform and now to need to launch it. You only get one chance to engage employees and to get their initial buy-in so be sure to follow the below steps to launch your employee recognition platform with impact. By this stage in the process, you will have already […]
How to create engagement with effective channel partner marketing
At FMI Agency we truly believe that every channel partner relationship is valuable, one size does not fit all, and that people only sell what they know.
Short-term investment, long-term impact: why persistent engagement brings an advantage during a recession
Have you ever wondered what the magic ingredients are to a successful brand? Every day globally we see and recognise logos, straplines, colours and imagery. Whether physically on a supermarket shelf, a bill board or digitally on Instagram and Twitter – they all resonate with us. If you’re a channel marketer responsible for the strategy […]
Five ways to create effective engagement campaigns with a reduced budget
Cost saving and cost-effective engagement campaigns are at the top of everyone’s priority list at the moment. The effects of coronavirus have left a lot of brands understandably feeling reluctant to part with budgets, and instead are now focusing on finding the most financially viable way of getting their message heard. Reduced sales and marketing […]
How to calculate ROI for incentive programmes
Client development director, Ian Mast-Hughes, explains how to work out whether your incentive travel trip or promotional event will create more return than it costs. Businesses all over the world are obsessed, quite rightly, with ROI (return on investment) on all their discretional activities. After all, why spend the money if it does not provide […]
