FMI wins top marketing award
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FMI were awarded the Outstanding Consumer Market Development Award for 2017 at the recent Huawei UK Partner Convention, held at the Church House Conference Centre, Westminster.
Why you need a Trade Engagement Programme
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Apparently the concept of advertising to promote goods and services dates back Egyptian times. Since then it has grown and expanded to be an all-encompassing beast that confronts us every day at every turn. Advertising spend for 2015 in the US alone is forecast to be $190 billion!
Trick or Treat? How to avoid an incentive nightmare
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Incentives are good tricks to have up your sleeve to help motivate employees, but misuse of rewards and recognition can easily lead your engagement programme on a downward spiral.