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How to calculate ROI for incentive programmes

Client development director, Ian Mast-Hughes, explains how to work out whether your incentive travel trip or promotional event will create more return than it costs. Businesses all over the world are obsessed, quite rightly, with ROI (return on investment) on all their discretional activities. After all, why spend the money if it does not provide […]

The appropriateness of tactical incentives

incentive   /ɪnˈsɛntɪv/  noun a formal scheme using rewards and recognition to promote or encourage specific actions or behaviour by a specific group of people during a defined period of time; particularly used in business management to motivate employees, and in sales to attract and retain customers

The Power of a Provocative Prize

Oftentimes, when a business is looking to drive change, increase sales, improve performance or create brand conversion, it may consider using a hook to engage its target audience. An incentive prize can not only be the perfect hook for engagement; it can even be one of the most powerful motivators in bringing about behavioural change.

Debunking reward and recognition myths

Authors often describe writing a book as going on a journey. You set out with a clear direction, visit some specific resting places on the way and arrive at an obvious, final destination. But the finished book is rarely what you set out to write. You learn so much on the journey and visit so […]

Incentive Travel Destinations – The World is Your Oyster

Incentive travel agency FMI provides some guidance about choosing incentive travel destinations when ‘money is no object’. There are 196 countries in the world (if you include Taiwan). Assuming you are not planning to take your incentive travel winners to somewhere domestically, this means you have a choice of 195 overseas destinations to consider when […]