FMI was awarded the Outstanding UK Consumer Market Development Award for 2018 at the recent Huawei UK Partner Convention, held at Altitude, London in May.
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Authors often describe writing a book as going on a journey. You set out with a clear direction, visit some specific resting places on the way and arrive at an…
FMI Managing Director John Fisher explains how to work out whether your incentive travel trip or promotional event will create more return than it costs. Businesses all over the world…
FMI Managing Director John Fisher provides some guidance about choosing incentive travel destinations when ‘money is no object’. There are 196 countries in the world (if you include Taiwan). Assuming…
FMI were awarded the Outstanding Consumer Market Development Award for 2017 at the recent Huawei UK Partner Convention, held at the Church House Conference Centre, Westminster.
Apparently the concept of advertising to promote goods and services dates back Egyptian times. Since then it has grown and expanded to be an all-encompassing beast that confronts us every…
incentive /ɪnˈsɛntɪv/ noun a formal scheme using rewards and recognition to promote or encourage specific actions or behaviour by a specific group of people during a defined period of time;…
Incentives are good tricks to have up your sleeve to help motivate employees, but misuse of rewards and recognition can easily lead your engagement programme on a downward spiral.
Oftentimes, when a business is looking to drive change, increase sales, improve performance or create brand conversion, it may consider using a hook to engage its target audience. An incentive…
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