Debunking reward and recognition myths

Authors often describe writing a book as going on a journey. You set out with a clear direction, visit some specific resting places on the way and arrive at an obvious, final destination. But the finished book is rarely what you set out to write. You learn so much on the journey and visit so […]

How to calculate ROI for incentive programmes

FMI Managing Director John Fisher explains how to work out whether your incentive travel trip or promotional event will create more return than it costs. Businesses all over the world are obsessed, quite rightly, with ROI (return on investment) on all their discretional activities. After all, why spend the money if it does not provide […]

Incentive Travel Destinations – The World is Your Oyster

FMI Managing Director John Fisher provides some guidance about choosing incentive travel destinations when ‘money is no object’. There are 196 countries in the world (if you include Taiwan). Assuming you are not planning to take your incentive travel winners to somewhere domestically, this means you have a choice of 195 overseas destinations to consider […]

FMI wins top marketing award

FMI were awarded the Outstanding Consumer Market Development Award for 2017 at the recent Huawei UK Partner Convention, held at the Church House Conference Centre, Westminster.

Why you need a Trade Programme

Apparently the concept of advertising to promote goods and services dates back Egyptian times. Since then it has grown and expanded to be an all-encompassing beast that confronts us every day at every turn. Advertising spend for 2015 in the US alone is forecast to be $190 billion!