Tailored Events for IT Companies
At FMI our event management experience leans heavily towards local and international events for companies within the IT sector. As an experienced event management agency we help IT companies build positive connections with their audiences through live and hybrid events.
Our knowledge of hardware manufacturers, software developers, cloud service providers, cybersecurity and telecommunications companies has allowed us to support some of the world’s most successful businesses in the IT sector by delivering effective brand engagement through live events.
Tell us about your project
Let’s explore together how brand engagement can elevate your business
- Elevate your business today
- We supercharge engagement for global brands
Whatever the campaign we’re working on, we always deliver bespoke, data driven and fully measurable programmes and events that deliver a return on investment for our clients.
- We build lasting relationships with our partners
Perfect partnerships evolve through collaboration, they are shaped as a team, and our goals are shared. With our partners, we always win together.
Let's Talk
- We will help pinpoint and prioritise your issues and needs
- Our experts will ask the right questions to define your requirements
- We will build an understanding of objectives, influences and barriers
- We aim to propose the right solution for you and develop a strong collaborative relationship
In the fast-paced IT industry, we enable brands to communicate and cascade key business messages, innovation and digital transformation to their key audiences. IT companies run a wider variety of events, for both employees and clients, as well as networking and brand positioning and awareness. With FMI’s industry knowledge and event management experience we can design and produce tailored events for IT companies both in the UK and internationally, connecting brands with people to deliver measurable results.
Event management in the IT industry
FMI enables IT companies to bring people together to communicate their services, products and IT solutions.
Our client portfolio of IT businesses includes global technology and software brands, hardware manufacturers, services providers and IT vendors and distributors. Designing and producing live events that are impactful, inspirational and technology led. FMI provide end-to-end event management, from creative messaging and presenter support to venue finding, logistics and delegate management. We understand how to connect with your audience and communicate business messages effectively and with impact.
The types of events most relevant to IT sector companies include those that help to increase awareness of both brand and service offering. In such a competitive sector, FMI helps brands to engage with clients and partners through conferences and summits, product launches, forums and networking events, business meetings and hybrid events. IT companies now combine physical and virtual formats for global reach and at FMI we help brands stand out from their competitors and remain front of mind.
FMI helps IT companies cut through the noise and increase sales performance through incentive travel.
As an event management agency, we have taken some of the IT industries’ top performing sales teams to spectacular destinations across the world. In an industry that is well known for running highly motivational and performance driven sales incentives, delivering a group travel trip of a lifetime is what the team at FMI love to do most.
FMI’s IT incentive travel programmes have seen us take groups of people all over the UK, Europe and Worldwide, celebrating their sales performance, team successes and brand loyalty. We are well versed at combining celebration and fun with business messages and relationship building to achieve positive brand engagement.
What kinds of events work best in the IT industry?
At FMI we understand the IT industry thrives on events that showcase innovation, encourage collaboration and build strong partnerships. The kinds of events that work well to engage audiences within the IT industry include:
Product Launches
These are effective for unveiling new software, hardware or cloud services. Often centred around keynote presentations, live demonstrations and interactive Q&A. Product launches can be both in-person and virtual events, often streamed globally for a wider reach. Virtual and hybrid formats also allow for reducing travel costs and time out of the business for employees and leadership teams.
Channel Partner Conferences
In the IT sector where partnerships are key, channel conferences can provide a great environment to build connections with resellers and technology partners. IT businesses may utilise a conference to drive awareness, boost loyalty and demonstrate strategic partnerships.
Innovation Forums
For IT hardware, software, cybersecurity and AI businesses, forums provide efficient and cost-effective events from which to demonstrate forward-thinking innovations and new technologies. Often delivered on a smaller scale than conferences, potentially with several events scheduled in various markets, forums can include industry panels, key speakers, case studies, networking opportunities and vendor demonstrations.
Virtual and Hybrid Events
With IT professionals globally distributed, remote access to company events is essential. Both virtual and hybrid events offer flexibility whilst allowing for a fully immersive experience, live streams, breakout rooms and interactivity. These can be cost-effective for businesses to deliver, reducing carbon footprint and travel costs, and accessible for global audiences to engage.
Delivering measurable results in IT events
At FMI we strive to deliver measurable results for your IT events. From concept to completion, our process ensures every detail of your event is aligned with your business goals whether that’s driving product adoption, generating leads, or strengthening partner networks.
Our Proven Process
- Discovery & Strategy We start by uncovering and understanding all your business objectives, strategic event goals and audience needs, from budget and location to timings and stakeholder requirements.
- Creative Design & Event Planning We design event solutions that include theming, venues, production and AV, all intended to engage attendees at every touchpoint.
- Execution & Engagement Offering seamless delivery combined with leveraging innovative tools to maximise participation, attendance and delegate engagement.
- Measurement & Reporting Our business information team will provide dashboard reporting for the sales incentive as well as post-event analytics, empowering clients to track engagement, participation and ROI.
Bespoke events built for your needs
At FMI we create bespoke event experiences for IT companies, designed to simplify complexity, showcase innovation, and deliver measurable results. Our collaborative approach ensures every detail reflects your goals and resonates with your audience.
Our bespoke IT events are built for your needs and are scalable across regions. From flagship launches to international incentive programmes, we deliver events that grow with your ambitions. Whether virtual, hybrid, or in-person, our solutions combine creativity and analytics to help tech-forward companies achieve measurable results.
Client Testimonials
Bring your next event to life with FMI
FMI Agency offers specialised event management for IT companies, from launch events to channel conferences, combining industry expertise with creative execution. Click below to find out more.
