Risk v reward when choosing event destinations
The recent terrorist attacks in Brussels, Istanbul and Paris have prompted lots of industry media comment about ‘safe destinations’ to take corporate meetings and conference delegates. It makes interesting media copy. But it’s closing the stable door after the horse has bolted. Professionals in the business sign up to destinations many months in advance and […]
7 Questions to Ensure Your Customer is Always Right
“The customer is never wrong” was the famous slogan of the even more famous hotelier Cesar Ritz. Or if you prefer, “the customer is always right” according to Harry Gordon Selfridge. Working for engagement agencies, as we do, it can sometimes be difficult to believe these maxims, especially when reviewing the numerous briefs received from […]
The 5 Ps of Digital Design
When it comes to designing digital engagement platforms, there are a few key factors to consider that will ensure design success. We’ve boiled it down to just 5. We’ve even given each a title beginning with the letter ‘P’. Could it be any simpler? So whether you’re designing a dashboard for the administrator’s data analysis […]
Keep calm and call FMI
Don’t get stressed with your event, get even. A recent survey by Q Hotels highlighted the fact that more than 70 per cent of event organisers lose at least two hours sleep the night before organising an important event. More than a quarter reported that they feel anxious or very anxious before an event. 98 […]
The Value of the Right Image
So you have a key message you want to tell your target audience; this could be anything from printed posters to an app, a PowerPoint ‘kick off meeting’ presentation to a web based incentive campaign. Everyone’s in agreement and a brief chat about supporting imagery has taken place, but what happens next…
Are you complacent when it comes to event themes?
Imagine a world where people have no names. It would be very confusing for everyone. It also suggests that individuals are not very important. But as we know, individuals do have their own personality with a unique contribution to make. Being different can change groups of people and even nations by the sheer force of […]
