Whether it’s a major internal announcement or a client and partner conference, any corporate event you hold needs to be delivered with panache. People can be working around the clock in the days leading up to ensure that it goes without a hitch, but what guests need to see when they walk into a venue is seamless delivery and confidence: Your firm on its best day.
While this can sound like a lot of work, there are a number of benefits to holding one.
A focal point for the year
Events can be a very flexible tool for a business, and if you can commit to making them a calendar fixture, you could be doing your business a long-term favour.
For example, giving colleagues a firm deadline can focus the mind on making sure new products and services are ready for a specific date. Being able to tell a department leader they’ll launch their new service to a room of 500 colleagues, clients and partners in six months will give their focus a significant boost.
Break down barriers
A corporate event is a great place for conversations to happen, and if it’s your company name associated with the event the impact on your brand could be significant in the long term.
If it’s an internal conference, giving colleagues the opportunity to talk about what they do and how they do it is a really useful way of sharing expertise, knowledge and best practice. It helps break down the barriers between silos and generate innovative new approaches.
If you’re offering an external conference, you could be bringing together experts from across your industry. You are creating an environment away from the day-to-day, where conversations can take place that help drive the industry forward. If your organisation is close to the epicentre of those conversations, you might be able to steal the march on your competitors and take advantage of emerging changes in your sector.
Deliver messages simultaneously
Organisations are always rife with rumours, and delivering major announcements simultaneously gives a workforce the chance to hear reliable information first hand, reducing the opportunity for rumours to fester and nipping existing ones in the bud.
An event can also become an opportunity to deliver a number of pieces of news, positive or negative, letting you present a balanced view of the status and direction of the business.
Highlight key performers
Whether your audience is internal or external, a company gathering can also be a great opportunity to highlight exceptional performance. This can also be tied neatly into any performance programmes you have in place, giving credit where it’s due and encouraging other colleagues and partners to strive a little bit harder.
Making it happen
There are many other benefits a well-run event can deliver, but as we said at the start, it’s important an event is delivered with panache, regardless of how hard everyone works behind the scenes.
One simple and cost-effective way of making this happen is to work with a corporate events management company to make sure you’ve covered all of the angles for a memorable event.
Letting a professional team focus on the nuts and bolts of holding an event means you can focus on delivering your message to your audience, without realising at the last minute you’ve forgotten to test whether the laptop works with the screen or have to deal with caterers that can’t find their way to the right door of the venue.
Working with an events management firm can be cost-effective in other ways as well. They may have ongoing relationships with specialist venues, audio-visual providers or even printers to help you deliver something bespoke with a high degree of polish and without having to maintain your own team of events specialists.
If you are going to hold an event, it’s worth making sure that it is something your colleagues, clients or partners are going to benefit from and remember for the right reasons.
Are you searching for a corporate event management partner that you can trust to deliver a high-profile, immersive brand experience for your delegates? Contact corporate event specialists FMI and one of our professionals can help you plan your next corporate event. Contact Us