Leveraging brand engagement to drive product sales in the UK for mobile manufacturer Huawei. It may have been wet and windy but our recent visit to Paris was a shining…
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New Year? New fiscal? New opportunities? And what better opportunities could there be for new sales growth than attending an industry exhibition in 2018. But there are rumblings amongst professional…
Brand ambassadors aren’t exactly a new idea in the marketing world, but they’re a criminally underutilised resource for most marketing departments. The public trusts earned information, like recommendations from their…
Whether it’s a major internal announcement or a client and partner conference, any corporate event you hold needs to be delivered with panache. People can be working around the clock…
Four things John Fisher would have done differently What a disaster! This month’s UK Tory Party conference was an excellent example of how NOT to manage the client’s brand effectively...
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Hard metrics are by their nature difficult to dispute, especially in digital marketing, where campaigns might not always be successful, but they are measurable in black and white. However, this…
FMI Managing Director John Fisher says, “incentive schemes are only as good as the research that goes before the most effective programmes”. The human audit…know who you are communicating with…
FMI expand ever-growing team at Buckinghamshire office to support client development strategy. Andrew has over 20 years’ experience in employee and channel brand engagement having worked with a number of…
FMI Managing Director John Fisher explains how to work out whether your incentive travel trip or promotional event will create more return than it costs. Businesses all over the world…
FMI Managing Director John Fisher provides some guidance about choosing incentive travel destinations when ‘money is no object’. There are 196 countries in the world (if you include Taiwan). Assuming…
