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Brand ambassadors

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Motivating employees to provide feedback on new product development

Andrew Hulme
November 25, 2024

GO, GO, GO! Speed and accuracy are essential when launching a new product. In order to do this efficiently companies need to get as much testing feedback as possible, and their own employees can represent a fantastically diverse group of users. Getting employees to provide feedback is a great way to keep testing in-house, leverage […]

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Latest posts

How to run a brand ambassador programme

June 8, 2020

Following on from last month’s blog where Andrew Hulme shared 5 top tips on creating an effective brand ambassador programme,

5 top tips to help you create an effective brand ambassador programme

May 19, 2020

By Andrew Hulme, Account Director Never underestimate the power of recommendations. Fundamentally, people like to believe in people and will

Influencers vs. brand ambassadors: what’s the difference?

April 28, 2020

By Clare Bingham, Engagement and Operations Director It’s safe to say that through the rise of influencer marketing, more

There’s more to ‘influencers’ than the ones you see on Instagram

April 2, 2020

We hear a lot online about the power that influencers are having on both businesses and consumers alike. From a

You’re missing out if you’re not utilising brand ambassadors

January 11, 2018

Brand ambassadors aren’t exactly a new idea in the marketing world, but they’re a criminally underutilised resource for most marketing

Hard metrics aren’t always appropriate for experiential marketing

October 17, 2017

Hard metrics are by their nature difficult to dispute, especially in digital marketing, where campaigns might not always be successful,

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