- February 1, 2023
As we navigate a new hybrid approach to doing business, buyers are now more informed and further along in their...
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As we navigate a new hybrid approach to doing business, buyers are now more informed and further along in their...
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Introduction In an indirect market, companies rely on third-party partners—such as resellers, distributors, agents, or other intermediaries—to reach their end...
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For a lot of event organisers, the most important element of an event is the event itself. For those people...
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Product Knowledge Training We’ve all been to training sessions, workshops and company away days where you receive vast quantities of...
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Outsourcing marketing communications to elevate your brand Strategic marketing is essential for marketing communication as it ensures that brand awareness efforts are purposeful, impactful, and sustainable. It ensures consistent brand messaging across all brand communications – advertising, digital, video and exhibitions – to help strengthen brand recognition and build loyalty. Strategic marketing is important for […]
...GO, GO, GO! Speed and accuracy are essential when launching a new product. In order to do this efficiently companies
Following on from last month’s blog where Andrew Hulme shared 5 top tips on creating an effective brand ambassador programme,
By Andrew Hulme, Account Director Never underestimate the power of recommendations. Fundamentally, people like to believe in people and will
By Clare Bingham, Engagement and Operations Director It’s safe to say that through the rise of influencer marketing, more
We hear a lot online about the power that influencers are having on both businesses and consumers alike. From a
Brand ambassadors aren’t exactly a new idea in the marketing world, but they’re a criminally underutilised resource for most marketing
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