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      Product Marketing: get it launched, ranged, and sold
      
      February 1, 2023
      
      As we navigate a new hybrid approach to doing business, buyers are now more informed and further along in their...
      
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Incentives
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      Using channel incentives to effectively communicate with an indirect route to market
      
      November 8, 2024
      
      Introduction In an indirect market, companies rely on third-party partners—such as resellers, distributors, agents, or other intermediaries—to reach their end...
      
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Event
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      The benefits of using a delegate registration system
      
      July 22, 2024
      
      For a lot of event organisers, the most important element of an event is the event itself. For those people...
      
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Insights
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      Creating memorable and useful product knowledge training
      
      January 24, 2025
      
      Product Knowledge Training We’ve all been to training sessions, workshops and company away days where you receive vast quantities of...
      
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Motivating Employees to Feedback

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Unlocking Sales Potential: 2025 Trends in Sales Incentives

Clare Bingham
June 17, 2025

By Clare Bingham, Engagement & Operations Director, FMI Agency In the past 3 weeks I’ve spoken to several marketing and business leaders about sales incentives, how to structure them, ensure a strong launch and how to make best use of the available budget. In today’s fast-evolving business landscape, more traditional sales incentives are no longer […]

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Latest posts

Motivating employees to provide feedback on new product development

November 25, 2024

GO, GO, GO! Speed and accuracy are essential when launching a new product. In order to do this efficiently companies

How to run a brand ambassador programme

June 8, 2020

Following on from last month’s blog where Andrew Hulme shared 5 top tips on creating an effective brand ambassador programme,

5 top tips to help you create an effective brand ambassador programme

May 19, 2020

By Andrew Hulme, Account Director Never underestimate the power of recommendations. Fundamentally, people like to believe in people and will

Influencers vs. brand ambassadors: what’s the difference?

April 28, 2020

By Clare Bingham, Engagement and Operations Director It’s safe to say that through the rise of influencer marketing, more

There’s more to ‘influencers’ than the ones you see on Instagram

April 2, 2020

We hear a lot online about the power that influencers are having on both businesses and consumers alike. From a

You’re missing out if you’re not utilising brand ambassadors

January 11, 2018

Brand ambassadors aren’t exactly a new idea in the marketing world, but they’re a criminally underutilised resource for most marketing

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