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      Product Marketing: get it launched, ranged, and sold
      
      February 1, 2023
      
      As we navigate a new hybrid approach to doing business, buyers are now more informed and further along in their...
      
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Incentives
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      Using channel incentives to effectively communicate with an indirect route to market
      
      November 8, 2024
      
      Introduction In an indirect market, companies rely on third-party partners—such as resellers, distributors, agents, or other intermediaries—to reach their end...
      
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Event
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      The benefits of using a delegate registration system
      
      July 22, 2024
      
      For a lot of event organisers, the most important element of an event is the event itself. For those people...
      
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Insights
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      Creating memorable and useful product knowledge training
      
      January 24, 2025
      
      Product Knowledge Training We’ve all been to training sessions, workshops and company away days where you receive vast quantities of...
      
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Insight Blog

Explore for engagement industry insight, thought leadership and news.

Raising the Bar: The Rise of Non-Alcoholic Experiences in Corporate Events

FMI Agency
August 6, 2025

In the evolving landscape of corporate events, one trend is making a bold and refreshing statement: the rise of non-alcoholic drinks. Once considered a niche offering, alcohol-free options are now front and centre in event planning, reflecting broader cultural shifts around wellness, inclusivity, and conscious consumption. At FMI Agency we specialise in creating unforgettable experiences […]

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Latest posts

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By Andrew Hulme, Account Director Engaging an audience, continued I mentioned in my introduction to this series (you can read

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Do you want to accelerate your sales? Do you want a larger share of your market? Of course you do!

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Brand, events and incentives agency, FMI has recently partnered with IT channel experts, ASM Technologies to offer digital design and

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Whether it’s a major internal announcement or a client and partner conference, any corporate event you hold needs to be

Brand Ambassadors go to Paris

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Leveraging brand engagement to drive product sales in the UK for mobile manufacturer Huawei. It may have been wet and

Hosted buyers…who needs ‘em?

January 26, 2018

New Year? New fiscal? New opportunities? And what better opportunities could there be for new sales growth than attending an

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