Tailored Incentives for IT Companies
FMI is an incentives agency who specialises in corporate incentive programmes for businesses within the IT sector. We help IT industry companies improve sales performance through channel incentives, employee recognition and group travel rewards.
Our knowledge of software vendors, service providers and hardware manufacturers enables us to support brands who are based in the UK and those that operate globally. We understand how salespeople in the fast-moving IT sector are motivated, inspired and driven to succeed
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Let’s explore together how brand engagement can elevate your business
- Elevate your business today
- We supercharge engagement for global brands
Whatever the campaign we’re working on, we always deliver bespoke, data driven and fully measurable programmes and events that deliver a return on investment for our clients.
- We build lasting relationships with our partners
Perfect partnerships evolve through collaboration, they are shaped as a team, and our goals are shared. With our partners, we always win together.
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- We will help pinpoint and prioritise your issues and needs
- Our experts will ask the right questions to define your requirements
- We will build an understanding of objectives, influences and barriers
- We aim to propose the right solution for you and develop a strong collaborative relationship
In the fast-paced IT industry, we enable brands to communicate and cascade key business messages, innovation and digital transformation to their key audiences. IT companies run a wider variety of events, for both employees and clients, as well as networking and brand positioning and awareness. With FMI’s industry knowledge and event management experience we can design and produce tailored events for IT companies both in the UK and internationally, connecting brands with people to deliver measurable results.
Sales incentives in the IT industry
FMI helps IT companies to improve sales performance through tailored incentive programmes.
Our client base of IT businesses includes international technology and software companies, hardware manufacturers, software vendors, service providers, IT resellers and distributors. Designing and managing bespoke sales incentive programmes for businesses in cybersecurity, system integration, AI technologies, telecoms software and Fintech.
The types of incentives that are most effective in the IT sector are multi-layered, always-on programmes with structured incentive mechanics and aspirational rewards. These are effective at driving participation, motivating individuals and changing behaviours to improve sales performance.
FMI delivers inspiring and aspirational incentive rewards to help IT businesses drive sales volumes and growth.
FMI are not affiliated with any reward providers in the UK or internationally. Being reward agnostic means we will recommend the right rewards for your corporate sales incentive programme to deliver the best results. From e-codes and vouchers through to tech products and experiences, we will advise the most appropriate rewards to ensure success. Our incentive travel experts plan, manage and run international group incentive travel programmes for those IT businesses wanting to offer a money-can’t-buy reward to their top sales performers.
What kinds of incentives work best in the IT sector?
It is always best to tailor your programme to your audience, and there are several kinds of incentives that work best in the IT sector. Here are three that we use at FMI to drive measurable results:
Channel Partner Incentives
Channel partner incentives are crucial in the IT sector because they strengthen relationships with resellers and distributors who drive product adoption. These incentives often include tiered rewards, rebates, and performance bonuses tied to sales volume or strategic goals like promoting new technologies. They work well because channel partners are motivated by clear, measurable benefits that align with their business objectives. For example, offering higher margins for partners who meet quarterly targets encourages deeper brand engagement and ensures that partners are well-trained to represent complex IT solutions effectively.
Sales Acceleration Programs
Sales acceleration incentives focus on driving rapid revenue growth by rewarding behaviours that shorten the sales cycle or increase deal size. Common strategies include spiffs (short-term bonuses), leaderboard competitions, and milestone-based rewards for closing deals within specific timeframes. These programmes work well in IT because the market is highly competitive and fast-moving. By incentivising conversions and upselling, companies can maintain momentum and benefit from emerging opportunities.
Tech Team Recognition and Certification Incentives
Recognition programmes for technical teams are essential because IT professionals value acknowledgment of their expertise and contributions. These incentives often include public recognition, career development opportunities, and bonuses tied to achieving certifications. Certification-related incentives are particularly impactful due to stringent regulatory requirements and the complexity of IT systems. Encouraging employees to earn certifications or vendor-specific credentials not only boosts individual confidence but also enhances organisational credibility and compliance. This approach works well because it aligns personal growth with business needs, creating a culture of continuous learning, personal development and technical excellence.
Incentivising performance in the IT sector
FMI we strive to deliver measurable results for your IT incentives. From planning to activation, our working process ensures every detail of your sales incentive is aligned with your business goals whether that’s increasing sales volume, generating leads, or upselling advanced solutions.
Our Incentive Process
- Discovery & Strategy We begin by understanding your business objectives, sales goals and audience needs, from budget and mechanics to timings and reward fulfilment.
- Creative Theming & Incentive Planning We offer end-to-end incentive solutions that include theming, creative identity, structure and tiering, reward matrix and budget management.
- Execution & Engagement Delivering the ultimate incentive by offering bespoke incentive websites, detailed programme information, participant communications, tactical planning and digital tools to maximise participation, drive weekly sales and overall campaign engagement.
- Measurement & Reporting Our business information team will determine the key performance metrics, identify and gather the relevant data in order to provide dashboard reporting for sales incentives as well as post-campaign analytics, empowering clients to track engagement, participation and ROI.
Bespoke incentives built for your needs
At FMI we design and develop bespoke sales incentive programmes for IT companies, designed to clearly communicate, improve sales performance and deliver measurable results. Our collaborative approach to working with IT companies ensures every incentive detail has been considered and echoes your goals to maximise engagement with your audience.
Our bespoke IT incentive schemes are built specifically for your needs and are scalable across markets be that in the UK or globally. From short-term peak incentives to embedded longer-term programmes, we deliver sales incentives that grow with your ambitions. Whether single or multi-market, one or several channel partners, in English or multi-language, our incentive solutions combine creativity and analytics to help tech-forward IT companies achieve successful results.
Client Testimonials
Bring your next incentive to life with FMI
FMI develops bespoke incentive programmes for IT companies, from channel partner incentives to employee recognition programmes, bringing industry expertise together with motivational rewards for celebrated success. Click below to find out more.
