You’re missing out if you’re not utilising brand ambassadors

Brand ambassadors aren’t exactly a new idea in the marketing world, but they’re a criminally underutilised resource for most marketing departments. The public trusts earned information, like recommendations from their friends, word of mouth, and testimonials from key influencers more than they trust any other kind of marketing. Using passionate, involved voices speaking on behalf […]

Hard metrics aren’t always appropriate for experiential marketing

Hard metrics are by their nature difficult to dispute, especially in digital marketing, where campaigns might not always be successful, but they are measurable in black and white. However, this simply isn’t a plausible expectation for a great deal of experiential marketing, particularly when businesses aren’t anticipating on-the-day sales. Hundreds, perhaps thousands of people could […]