How to calculate ROI for incentive programmes
Client development director, Ian Mast-Hughes, explains how to work out whether your incentive travel trip or promotional event will create more return than it costs. Businesses all over the world are obsessed, quite rightly, with ROI (return on investment) on all their discretional activities. After all, why spend the money if it does not provide […]
Measuring events…emotionally
John Fisher discusses Return on Emotion vs Return on Investment when it comes to Events
