By Clare Bingham, Operations and Engagement Director
At FMI, we pride ourselves on the range of industries we’re able to work across. It is, however, the telecommunications sector where we’ve really thrived in over the past eleven years. We’re passionate about engaging channel audiences with businesses across the globe and telecoms is an industry with so much creative potential. Since FMI was launched, we’ve had the pleasure of working with global smartphone manufacturers and national distributors on a vast array of projects, including sales incentive programmes, brand marketing campaigns, national roadshows and incentive travel trips.
Our talented team of engagement experts have worked with the likes of Sony, LG and Huawei to increase their brand awareness and channel engagement with audiences across the UK, Europe and the world!
All eyes on incentivise
From sales incentives and engagement programmes to corporate rewards and travel trips, our incentive offering is one of the most exciting strings to our bow.
Just one example of our work is an award-winning brand ambassador programme for our client, Sony Mobile. With an incentive trip to Las Vegas on the cards, FMI was challenged to create a ‘money can’t buy’ experience for Sony’s winning ambassadors.
In its fourth year, our partnership with the global brand saw us deliver an incentive programme that motivated sales staff, delivered on sales targets and even drove other manufacturers to initiate their own programmes. Our highly experienced events team conjured a truly unforgettable treat for Sony’s handpicked ambassadors including a helicopter ride over the Grand Canyon, a high-speed NASCAR drive around the Speedway track, topped off with an exclusive VIP night at the best club in Vegas.
As a result, both the online programme and mobile app received huge amounts of engagement, a boost in sales and ten very happy, motivated winning staff members!
We put the manage in event management
Smart business leaders and marketers recognise the value in boosting product knowledge or increasing brand awareness amongst their target audiences, and nothing can do it better than a well-organised event. National roadshows, experiential roadshows and call centre roadshows are just some of the face-to-face engagement solutions that we’ve delivered with our telecommunications clients.
Our event management team are an experienced and knowledgeable team, who have the ability to deliver an event whether they’ve had six months or six days to prepare! Read all about one of our recent consumer experiential roadshows with our client, global mobile manufacturer, Huawei.
A helping hand for your brand
On top of our event management and incentive offering, product marketing, brand engagement and channel marketing campaigns are services we can manage as an agency too. Collaborating with telecommunications brands, and delivering genuine brand engagement with impact in retail and call centres, is where we really shine as an agency.
I’m proud to work alongside a creative team that’s bursting with ideas and driven by outcomes. To have Huawei, Honor, Jabra and LG on our client list is a testament to the incredible campaigns the team has delivered over the years, and it’s only going to get even better.
Don’t just take our word for it
Our achievements have placed FMI in the top 20 UK incentive agencies in 2020 by Conference and Incentive Travel Magazine, C&IT.
As a result of our passionate, pro-active approach, our trophy cabinet has expanded over the years too. “Manufacturer website of the Year”, “Industry Leading Ambassador Programme”, and “Most Effective Reward Programme” are just some of the accolades we’ve secured for our programmes and projects.
If you’re playing in the telecommunications industry, and some of these campaigns and projects are ringing true with you, let’s have a chat about how we can shift the dial for your product marketing, incentives or events.