Has COVID-19 moved sustainability higher up the agenda for UK marketers?
Saving plant Earth seems like an impossible task for your average individual. How can recycling your plastic bottles or wearing reusable face masks make an indent in the mammoth challenge ahead to save our planet from a climate and pollution disaster? Yet somehow when faced with a global pandemic crisis such as COVID-19, the issue […]
How can you be better?
Would you like to achieve growth in your business? How do you go about improving your businesses performance? Does sport have it right by coaching people to achieve marginal gains, and can business learn from this? In business you typically start your career with limited knowledge and therefore learn your skills from more senior people […]
FMI wins prestigious industry award
FMI is thrilled to announce that we’ve won another industry award for one of our travel incentives campaigns. We took home Best Incentive Travel Programme at this year’s Incentive Awards & IMA Summit Awards for our work with global telecoms giants, Three and Huawei. The awards are dedicated to rewarding the best employee programmes, as […]
Incentive schemes are only as good as the research you put in
Incentive schemes are only as good as the research that goes before the most effective programmes. The human audit…know who you are communicating with Marketing is all about giving the customer what they want…at an acceptable price. Incentive participants are no different. No team or individual is going to ‘buy into’ an incentive scheme if […]
In Conversation with Suresh Vaghjiani… Fintech Marketing for SME’s
Having been a part of the payment services industry for the past 15 years, Suresh Vaghjiani’s self-description as a Fintech Veteran is certainly justified. He first entered the world of Finance Technology as Product Manager at Kalixa Payments where he was responsible for the introduction of innovative technology that included the early use of contactless […]
2021 events – bigger and better than ever?
Here we discuss what the events industry will look like post COVID-19 and what we can do as an events agency to help shape the landscape of live events and meetings in the future. An adaptable industry Though it may feel like a very long time away still, there will come a point in the […]
