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channel incentives, Indirect Route To Market

Trade Engagement

Explore for engagement industry insight, thought leadership and news.

Motivating employees to provide feedback on new product development

Andrew Hulme
November 25, 2024

GO, GO, GO! Speed and accuracy are essential when launching a new product. In order to do this efficiently companies need to get as much testing feedback as possible, and their own employees can represent a fantastically diverse group of users. Getting employees to provide feedback is a great way to keep testing in-house, leverage […]

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Latest posts

Using channel incentives to effectively communicate with an indirect route to market

November 8, 2024

Introduction In an indirect market, companies rely on third-party partners—such as resellers, distributors, agents, or other intermediaries—to reach their end

Short-term investment, long-term impact: why persistent engagement brings an advantage during a recession

February 8, 2021

Have you ever wondered what the magic ingredients are to a successful brand? Every day globally we see and recognise

2020 Recap on our most Effective Engagement Solutions of the year

December 21, 2020

With offices shut and many businesses just simply focusing on survival this year, it has been tough for everyone to

Five ways to create effective engagement campaigns with a reduced budget

October 15, 2020

Cost saving and cost-effective engagement campaigns are at the top of everyone’s priority list at the moment. The effects of

Go Global! Accelerating your sales – Part 3

January 29, 2020

By Andrew Hulme, Account Director GOING GLOBAL Throughout this blog series, we have looked at the basics of how to

Engaging an audience! Accelerating your sales – Part 2

January 21, 2020

By Andrew Hulme, Account Director Engaging an audience, continued I mentioned in my introduction to this series (you can read

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