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Brand engagement agency makes trio of hires to support growth plans

Leading UK brand, incentives and events agency, FMI, has strengthened its team following a period of new client growth.

The Buckingham-based agency, which employs 16 people at its office in Chilton, has added Account Manager, Sophie Robinson to its ranks. Sophie will support the account teams in the day-to-day management of key clients, including Huawei, Kubota and Aqualisa.

29-year-old Sophie joins the team after working with Jaguar Land Rover and Tesco Media and is keen to further boost the agency’s technology and communication roster.

Charlie Seaton-Reid has joined the agency’s business development arm and will be responsible for prospecting, alongside work on strategic new business opportunities. Charlie, 25, has previously worked in marketing for Kia Motors UK and his role is set to bolster the events agency’s automotive offering, which currently includes Mazda and Inchcape.

Meanwhile, student Amy Mak, will take up a year’s internship at FMI, before undertaking an event management course at University. Amy, who is keen to develop a deeper understanding of the industry before starting a degree will support across the agency’s full offering, including events management, marketing and channel incentives.

“We’re delighted to have Sophie, Charlie and Amy join us in such an exciting period of growth for our business,” said Clare Bingham, FMI’s Engagement & Operations Director.

“We’ve had some incredible success over the past year with 6 new clients coming on board with corporate events and channel programmes, and we’re keen to keep that momentum moving forward. These new hires will be key to helping us to deliver a range of exciting new projects for our clients, as well as supporting our growth into new markets.”

About FMI

FMI is a brand, events and incentives agency based in Chilton, Buckinghamshire, and the team works both nationally and internationally with a range of global brands.

Co-ordinating impactful events such as conferences and incentive travel trips and managing targeted channel incentives and rewards campaigns, FMI combines traditional communications with cutting edge digital strategies to build long-term relationships with its client base.

To learn more about FMI drop us an email to


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