How LG made an impact at vendor meetings with exhibition design agency FMI
To enhance LG’s demo room execution in key customer meetings and help position them as a lead partner with global customers. They needed a professional exhibition stand design solution which could be transported across multiple European destinations and updated quarterly for new products, while remaining cost effective.
FMI designed and installed a locking POD system that created immediate impact and clearly conveyed LG’s key product USPs, allowing delegates to experience products from a consumer standpoint. The PODs provide a flexible curved stand design with replaceable material edging that utilised high quality graphics. FMI created on-brand product messaging as the interior designs with corporate branding on the exterior, the POD itself was fully updateable each quarter.
The client said the POD system ticked all the boxes as it was straightforward and fast to build, yet still looked professional and premium. The striking graphics and relevant content meant key USPs were communicated effectively to customers.