When it comes to delivering compelling and successful sales incentive programmes for some of the UK’s favourite brands – or even household names who span the globe – FMI is often the first-choice partner.

Based in Chilton in Buckinghamshire, near London, FMI has developed a range of award-winning incentive programmes over the last decade, helping us become a leading sales incentives agency in the UK.

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Our Work

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Our experience in telecoms means brand engagement agency FMI can deliver above and beyond when it comes to sales incentives!

To create a motivational sales incentive for a telecoms client within a key high street retail partner that rewards colleagues for engaging with their brand and its products whilst also raising awareness of their recent sponsorship of a high profile sporting event.

An 8 week sales incentive that rewarded store performance within designated geographical territories. Stores were measured on both quantity of sales made and performance improvement based upon a comparable sales period. This gave stores of all sizes and locations to be in with a chance of winning. Weekly prize giveaways encouraged constant engagement throughout with the overall reward a trip for 30 to Barcelona. FMI arranged group lunches and dinners at some of Barcelona’s most prestigious restaurants, a guided Segway tour around the Marina and a VIP stadium tour of the Nou Camp, home to Barcelona FC. The tour included pitch side and changing room access with the added bonus of the transfer to the stadium being made on the official team bus! An unforgettable experience for all particularly the football fans!

86% of stores improved upon their sales performance when compared with the comparable period. Winners stated how motivational the incentive had been for them particularly as they worked in a small store and how nice it was to work as a team towards a common goal. Roll on Phase 2![/ultimate_modal]

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How FMI’s channel marketing programmes drove up market share for Huawei

In 2018 Huawei became the World’s second largest mobile manufacturer. But this achievement doesn’t come without the support of its trusted channel partners. FMI have been working with Huawei for the past three years to drive trade engagement, not only within the UK market but for Huawei’s India contact centres.

New Product Launch

To support the launch of the Huawei P20 and P20 Pro devices FMI were briefed to devise an engagement plan that not only trained and educated its contact centre staff, but gave them hands-on experience with the new device and a ‘wow’ incentive to drive sales.

Fully Managed Engagement Programme

From Spring 2018, a three-month campaign to raise awareness of the new product launch was carried out. A dedicated trade engagement platform formed the basis of all communication, from teaser graphics and social media posts to the Paris new product announcement and live streaming. 1,300 contact centre staff in India were able to access real time visuals of the Huawei product launch as it happened.

Post-launch a hard hitting Bootcamp style training campaign communicated the product’s key selling points with impactful product videos and knowledge quizzes. Users were incentivised with digital e-codes to be redeemed via a global rewards store on the trade platform.

Month two saw the launch of a 5-week sales incentive with a once in a lifetime group travel trip to the beautiful Indonesian destination of Bali. A week long roadshow launched the incentive in India with a training and engagement plan that gave staff hands-on time with the new Huawei P20 and P20 Pro.

From Mumbai to Pune the roadshow consisted of a fully branded stand with onsite gamification and branded giveaways. Staff who participated in the formal training were invited to the stand to be quizzed on product KSPs (key selling points) and earn the chance to win!

A sales floor takeover was executed to further raise awareness of the travel incentive, to excite users about this incredible destination and continually drive sales for a place on this once in a lifetime trip. Branded surf boards, deck chairs and free cooler bags with sunglasses were a hit within the contact centre!

Strong Performance: 225% uplift

Sales performance during this campaign was outstanding. The team created a 225% sales uplift from the previous benchmark period with 16 of the top performing sales staff successfully earning their seat on the plane to Bali.

The 6-day bespoke Bali ground programme was fully managed and delivered by FMI’s travel team. Tailored to the audience the trip consisted of traditional Balinese experiences and sightseeing to wonderful cuisine and time at leisure. From a driving experience in classic VW cars to jet skiing and parasailing the adrenaline packed programme complemented the relaxed beach vibe of the Island.

Feedback from our client and channel partners has been fantastic. With a sales performance like that we’re already planning the next one![/ultimate_modal]

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How group incentive travel agency FMI created an effective travel incentive for high adrenaline seekers…

In order to increase sales and market share of handsets, FMI were challenged to create a ‘Thrill & Chill’ branded sales incentive. Intended to raise awareness of the mobile brand amongst retail staff, keeping them engaged throughout the 9-week incentive period.

The highest performing staff had the opportunity to win an exciting incentive trip, full of thrilling and chilling.

Communication is key to channel engagement

FMI created a fully mobile-optimised campaign microsite for two-way communication with the audience, including posting public league tables to track sales progress and uphold engagement. We created weekly quizzes over the 9-week programme, giving staff the opportunity to win manufacturer products.

15 overall winners won a 3 night stay in Cape Town, where FMI organised a variety of exciting Thrill & Chill activities. From abseiling down Table Mountain, spa treatments, shark diving and private terrace dining to a visit to Waterkloop vineyard and a track day experience.

During the 9 weeks there was a 184% uplift in sales, a 215% uplift in Year on Year sales compared to the previous year and a 100% happy client![/ultimate_modal]

As well as competing with major global and London-based sales incentives agencies to create and deliver engaging, unique and successful sales incentives programmes that drive genuine results, we’re also delivering programmes today that are delivering ROI at scale.

Our deep-rooted knowledge and extensive experience help us deliver stand out sales incentive programmes for our clients, including sales performance rewards schemes, sales team incentives, staff incentives, and brand ambassador programmes.

Think globally, act locally

Over our decade in business, we’ve devised and delivered sales incentives ideas for many brands, including Sony, LG and Huawei, proving how incentive campaigns really do drive sales teams’ excitement, energy and results.

Talk to us about your brief
Sales Incentives

As well as conceptualising incentives campaigns in partnership with our clients, we devise and deliver the sales incentive programmes and the rewards to support them. Ranging from a small, simple token of appreciation to a one-off once-in-a-lifetime incentive travel experience, our team can help.

Critical to our collaborative approach is genuinely understanding the challenges and opportunities our clients face – thinking ‘globally’ about what we’re aiming to achieve together and how our programmes fit into the bigger picture.

But then, delivering ‘locally’ – meaning we create and deliver sales incentives programmes that resonate on the ground and deliver the return on investment our clients demand and deserve.

Sales incentive ideas

Often, we are called upon when a client’s current sales incentives programme is flagging or not delivering the returns it once was. We’re the creative spark that has the sales incentives ideas that reignite these.

Often sales performance rewards need a touch of magic, something different, in order to deliver and our decades of experience means we’ve often been there and done that, so we know what works and what doesn’t.

We don’t just help our corporate clients communicate with their sales teams, we engage them and help them to deliver and become supercharged brand fans…

And when it comes to brand engagement, we’ve even written the book on it! If you want to download the first couple of chapters of the book you can click here.

Get in touch to see how we can help

Sales incentives programmes

We’ve got a raft of client case studies showing the positive impact strong sales incentives programmes can have. It’s what we’ve built the FMI business on and what we’ll continue to deliver on for years to come.

Why not get in touch to see how we could help you deliver class-leading sale incentives campaigns? We’re always up for the discussion.

Get in Touch

To find out how we can bring our decades of experience of creating sales incentives to you organisation, call 0870 890 3305 or contact us using the form below.