Locking in loyalty and channel partnerships with a 6 month channel incentive programme
Progress, the digital software solution company tasked FMI with creating a ‘COVID times’ channel incentive programme to recruit resellers, raise awareness and reward sales of qualifying products.
Take the High Road was conceived, a 6 month online incentive campaign delivered through our bespoke channel incentive website. Resellers logged sales to climb up the leader board with the top sellers enjoying a once-in-a-lifetime group trip to Loch Lomond. Wildcard entries, spot prizes and competitions ensured maximum participation; personalised avatars, sales tools and customisable content drove engagement alongside themed webinars to support all channel partners, including distributors.
The trip itself consisted of 3 nights at the luxury 5-star Cameron House Hotel in Loch Lomond where guests enjoyed rooms with views of the epic Scottish landscape. The adventure packed trip saw the group of 15 top sellers enjoy outdoor pursuits; from an off-road driving experience and bird of prey display to a RIB speedboat ride around Loch Lomond’s islands and helicopter flight over the dramatic landscape.
The results of the channel incentive programme speak for themselves. Progress saw sales revenue targets exceeded and following the trip to Scotland feedback from partners has been excellent.