How LG made an impact at vendor meetings with exhibition design agency FMI

To enhance LG’s demo room execution in key customer meetings and help position them as a lead partner with global customers. They needed a professional exhibition stand design solution which could be transported across multiple European destinations and updated quarterly for new products, while remaining cost effective.

FMI designed and installed a locking POD system that created immediate impact and clearly conveyed LG’s key product USPs, allowing delegates to experience products from a consumer standpoint. The PODs provide a flexible curved stand design with replaceable material edging that utilised high quality graphics. FMI created on-brand product messaging as the interior designs with corporate branding on the exterior, the POD itself was fully updateable each quarter.

The client said the POD system ticked all the boxes as it was straightforward and fast to build, yet still looked professional and premium. The striking graphics and relevant content meant key USPs were communicated effectively to customers.

We were looking for a way of improving the quality of our sell-in endeavours to key Global Accounts, beyond just the main customer presentation, and the solution provided by FMI ticked all of the boxes. The POD was straightforward and fast to build and the creative execution was excellent, the whole set-up looked professional and premium once in-situ.
CLIENT

LG Mobile Communications

CATEGORY

Exhibitions
Trade Events
Roadshow

DELIVERABLES

Design concepts
High res artwork
Production management
Bespoke build
Logistics
European installation
Printed comms
Video