Tailored Events for the Consumer Goods Sector
In the fast‑moving world of consumer goods, creating standout moments that capture attention and drive action is critically important for success. Brands operating in FMCG, household, personal care and lifestyle categories compete in markets defined by rapid innovation, shifting consumer expectations and pressure to differentiate. Live events remain one of the most powerful ways to connect: to inspire teams, educate partners, elevate launches and strengthen commercial relationships.
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Let’s explore together how brand engagement can elevate your business
- Elevate your business today
- We supercharge engagement for global brands
Whatever the campaign we’re working on, we always deliver bespoke, data driven and fully measurable programmes and events that deliver a return on investment for our clients.
- We build lasting relationships with our partners
Perfect partnerships evolve through collaboration, they are shaped as a team, and our goals are shared. With our partners, we always win together.
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- We will help pinpoint and prioritise your issues and needs
- Our experts will ask the right questions to define your requirements
- We will build an understanding of objectives, influences and barriers
- We aim to propose the right solution for you and develop a strong collaborative relationship
At FMI we bring decades of experience delivering live events in the consumer goods sector. As a professional event management agency, we design and deliver programmes that truly energise global audiences, simplify logistics for busy teams, and produce immersive, high‑impact experiences. From large‑scale annual conferences and sales incentives to experiential activations and partner events, we provide end‑to‑end support. Our services include event planning, venue finding, logistics and production, creative, audience management, travel and on‑site delivery.
With strong sector knowledge and a track record supporting leading consumer brands, manufacturers and retail partners, FMI understands the pace and pressure of the consumer goods landscape. Our tailored event solutions help brands stay ahead of their competitors, engaging their people, showcasing innovation, strengthening channel relationships, and making every interaction count. We put brand engagement at the heart of every event.
“The conference was a great success not least because of the organisational teamwork, for which I am very grateful. You provided excellent event support and did a great job to ensure everything happened from a hotel and logistics perspective so thank you for that, it is very much appreciated.”
Human Resources Manager, EMEA, Targus
Event management in the consumer goods sector
Delivering effective events in the consumer goods space demands an experienced event management agency with a broad skillset and an excellent understanding of how FMCG brands operate. FMI has worked with food and beverage, household and home care, personal care and beauty and lifestyle companies, including retailers with FMCG influence.
At FMI, we manage every stage of the event journey end-to-end, bringing together strategic planning, creative development, venue sourcing, logistics management, technical production, digital tools and full on-site delivery. Our approach ensures each event is cohesive, operationally seamless, and perfectly aligned with your commercial objectives.
We’re experienced in supporting consumer goods companies with high-volume, brand-led and retail-facing events, from nationwide roadshows and experiential activations to channel engagement days, training programmes and product education events for retail teams. Whether an event is designed to motivate internal teams, inspire retail partners, or build brand advocacy at store level, our solutions are tailored to the speed and scale that FMCG brands require.
Our capability spans large-scale B2B and B2C events, giving us the flexibility to support everything from senior leadership conferences and partner summits through to consumer-facing product launches and live experiential campaigns. FMI delivers events that help consumer goods brands stand out, communicate clearly and maintain momentum in a highly competitive market.
‘FMI’s event management team did a sterling job for us at our Sky Ambassadors events and we will definitely be using them again for the next one!’
Sky
What kinds of events work best in the consumer goods sector?
The consumer goods landscape, especially FMCG, is fast, competitive and constantly changing. Events that succeed in this industry sector are those that connect brands with the people who matter the most: buyers, retailers, distributors, partners, influencers and internal commercial teams.
At FMI our agency ethos is to effectively ‘connect brands with people’ because we know that people perform better when they are engaged. We’ve highlighted below some of the most effective event formats, in our experience, for consumer goods companies, along with why they work and what’s typically involved.
Product Launches
Product launches play a crucial role in FMCG, where brands continually refresh their product offering. A well-executed product launch brings excitement and visibility across both retail and consumer audiences.
Why they work well
- FMCG markets rely on speed to shelf and launch events help retailers understand the product quickly.
- They build momentum through storytelling and demonstrations.
- They unify internal teams around a consistent message before a campaign goes live.
What’s involved
- Brand strategy and creative concepting to define the event narrative.
- Live demonstrations, immersive displays or sensory experiences.
- Briefing sessions for sales and retail teams on product features, pricing and marketing.
- Venue sourcing, technical production and presentation design.
- Digital amplification: livestreaming, launch videos, teaser content, or interactive product walk-throughs.
Buyer Showcases
Buyer showcases are essential in FMCG, particularly when presenting new ranges or seasonal updates to retail partners. These events create an environment where brands can communicate commercial value clearly and persuasively.
Why they work well
- Buyers can see the full range presented cohesively.
- They help secure listings and strengthen long-term retailer relationships.
- Brands can bring to life category insights, shopper behaviour data and marketing plans.
What’s involved
- End-to-end planning to build a compelling journey: category landscape > brand vision > range presentation.
- Showroom-style layouts and interactive displays plus meeting spaces for commercial discussions.
- High-quality visual assets, prototypes and merchandising demonstrations.
- Logistics: attendee scheduling, product transport and controlled brand presentation.
Tradeshows & Exhibitions
For FMCG brands, tradeshows remain one of the most effective platforms for building visibility, meeting new buyers and demonstrating category leadership.
Why they work well
- Provide access to a concentrated audience of buyers, distributors and industry stakeholders.
- Allow brands to showcase innovation at scale and benchmark against competitors.
- Support pipeline development by generating qualified commercial leads.
What’s involved
- Exhibition stand design and build: from modular displays to custom stands.
- Sampling stations, interactive screens and product education areas.
- Lead generation tools, digital scanners and on-stand engagement technology.
- On-site teams, product experts and demo specialists.
Sales Conferences
Sales conferences are essential for aligning commercial teams particularly in fast-moving categories where communication and confidence directly impact performance.
Why they work well
- Bring teams together to refocus on goals, category performance and brand priorities.
- Inspire and motivate with effective messaging, leadership updates and recognition.
- Provide training on new products, retail execution standards and selling strategies.
What’s involved
- Strategy development to shape the agenda and messaging.
- Main-stage production, content creation, presentations and speaker support.
- Breakout sessions for product training, skills development or team workshops.
- Incentive elements such as awards, entertainment, or team building add-ons.
- Delegate management, travel logistics and on-site operational delivery.
Delivering measurable results through our events
At FMI we continue to put measurable brand engagement at the heart of our events. We take a strategic approach to event delivery for the consumer goods industry and help companies to achieve their goals by focusing on ROI and engagement. From understanding your company goals and objectives to fully immersing ourselves in your brand and products, we will help structure and plan your event to ensure maximum success.
Your dedicated event management team will be with you every step of the event management process from start to finish, providing you with end-to-end support alongside budget management, planning, creative, logistics, production and delegate communications. FMI are an agile and flexible event management agency trusted by the world’s leading consumer goods brands.
Bespoke events built for your needs
Every consumer goods business has its own product cycles, retail relationships, innovation priorities and commercial pressures. That’s why FMI takes a tailored approach to every event we design. We build a bespoke event strategy that aligns directly with your objectives, your timelines and the pace of your FMCG environment.
Our team works as an extension of yours, and we are proud to have long-standing, trusted relationships with our clients. We adapt our delivery model to suit each project, whether you need a fully outsourced end-to-end event partner, support on a specific element such as production or audience management, or the ability to scale up quickly for high-volume programmes or multi-site activations.
FMI delivers scalable events across multiple regions, supporting local, national and international campaigns for both B2C and B2B brands. From consumer-facing experiences and retail showcases to leadership conferences and global partner events, we ensure consistency of message while tailoring delivery to each market. Whether you’re rolling out a new product across Europe, launching an innovation pipeline to global buyers, or inspiring sales teams across multiple regions, we provide the structure, resources and solutions to deliver with speed, accuracy and impact.
Client Testimonials
Bring your next event to life with FMI
FMI Agency offers specialised event management for IT companies, from launch events to channel conferences, combining industry expertise with creative execution. Click below to find out more.
